Leading fashion rental and resale marketplace, My Wardrobe HQ, is expanding into childrenswear. The new rental service enables children to dress sustainably whilst also providing access to designer clothing for a fraction of the cost.
My Wardrobe HQ is a UK rental and resale marketplace for contemporary, luxury fashion.
The company’s move into childrenswear reflects wide-spread demand for sustainable dressing. Brands on board for launch include Molo (pictured top), The Middle Daughter, Caramel, Little Luxuries and Bonpoint. Also, the entire Marie-Chantal s/s 20 kids’ collection.
Marie-Chantal
Commenting on the new venture is My Wardrobe HQ’s founder, Sacha Newell. “Luxury childrenswear is a fast-growing market sector, with many mums more likely to prioritise spending on their children.
“We listened to our customers who wanted their choices when shopping for their kids to be made as sustainably as when shopping for themselves. They asked us to offer childrenswear and we are incredibly excited to be the first rental platform in Europe to provide this luxury offering.”
Spearheading the children’s designer offering is luxury communications consultant Sadie Mantovani, former vice president of communications UK at Ralph Lauren.
The Middle Daughter
Customers can either rent or buy a range of designer pieces from current season. This is alongside runway items, exclusive press or sample sets, and also capsule collections.
Styles range from everyday clothing through to smarter designer outfits for special occasions such as birthdays, christenings and weddings.
Click here to visit My Wardrobe HQ.
