Start-Rite Shoes X Jojo Maman Bébé

03/05/2022

New exclusive collection from Start-Rite Shoes and Jojo Maman Bébé

A young girl in a pink dress running through woodland wearing shoes by Start-Rite and Jojo Maman Bebe

Start-Rite Shoes, Britain’s heritage children’s shoe brand, is extending its collaboration with maternity, baby and children’s retailer, JoJo Maman Bébé, with a new collection of pre-walkers and first shoes.

A young boy wearing dark green dungaree's stood in woodland

The partnership includes an exclusive range of co-branded leather and nubuck shoes and sandals. They are available both online and in-store at 38 JoJo Maman Bébé high street stores, where specialists have been expertly trained by Start-Rite to offer a professional fitting experience. The collection will also be available at 25 Start-Rite stockists across the UK.

A young boy stood outside wearing a striped t-shirt and shorts

The design of the #JoJoLovesStartRite collection has little feet in mind. Combining Start-Rite’s silhouettes with JoJo Maman Bébé’s characters and signature prints, the collection takes a friendship theme. Style names, therefore, include Buddy, Trust, Chums and Little Pal. Many styles also feature embroidered and familiar JoJo lion, mouse, giraffe and dinosaur motifs.

A pair of boys dark blue shoes sat next to a pair of girls pink shoes

The s/s 22 range extends the size options from small 2 to 10.5 in multi-width fittings. The shoes also come in a co-branded recyclable cardboard box. For further information on the collection, please click here.