Kidswear brand infaant is seeking stockists for its debut collection featuring 100% organic cotton T-shirts, sweatshirts, hoodies and joggers.

In this first look at the collection, infaant’s minimalist tonal series is countered with the striking print-focused ‘infaant by Passarella’ collaboration range. Themes aim to provoke discussion, such as the topic of climate change. Examples include a leopard on a life raft; an orangutan playing with construction toys, and a polar bear in a child’s pool.

 

 

The poignant visuals tell a story of how human actions have a devastating impact on the habitats and existence of some of the world’s most precious creatures.

 

Other talking points are the melting “I Love NYC” design as well as a Panda straddling a missile; both of which feature in the Passarella collection. The topics are relatable to all, but infaant’s collections put young wearers first. They are led by playfulness and creativity alongside comfort, durability and style. Quality is also key to the brand, with each item crafted from organic fabrics in its Portuguese factory.

 

 

Through seasonal prints, infaant looks to stimulate inquisitive young minds.

Commenting is Ryan Knight, founder of infaant. “Prompting our kids to ask questions and understand the world’s challenges at an early age can only equip them to make a difference sooner. The more knowledge we can impart to our kids now, the more chance we give them to make an impact on tomorrow. We think this is a very good thing. Ripping a band-aid is often the kindest thing to do.”

Infaant is available in sizes 2-14 years. For further information on the brand, please click here. Alternatively, for wholesale enquiries, please contact info@infaant.com.