The Insights Family – the global leader in kids, parents, and family market intelligence – recently launched its inaugural Licensing Report at Brand Licensing Europe. The report, in association with Licensing International, identifies some of the key trends The Insights Family is seeing in its Kids Insights and Parents Insights data across the 22 markets that it serves.

The report also includes expert commentary from industry professionals, who share their opinions as to the opportunities and challenges that they see resulting from these trends.

Commenting is Nick Richardson, founder of The Insights Family

“We are the only company in the world to have continually collected data on the attitudes, behaviour and consumption of kids, parents and families, pre, during and post-pandemic. We have seen how the pandemic has sped up some trends, as well as creating new ones.

“Some of the trends that our report touches on is how this next generation has higher expectations when it comes to brands having purpose and enabling them to personalise and express themselves. In addition to this, it also covers how we are seeing them responding to a sprawling digital ecosystem in the form of Web3, metaverse and NFTs.”

Licensing International, the trade association at the centre of the multi-billion-dollar brand licensing industry for 35 years, also believes that it is increasingly important for all industry stakeholders to have access to reliable and up-to-date data, research and insights

Elizabeth Foster, director of content and communications adds; “As the trend timeline continues to compress and families are focused on the constant emergence of new technologies and innovations, it is crucial for the global licensing industry to say informed. Having the most in-depth and up-to-date data allows brand owners and their partners to take full advantage of the incredible opportunities that exist in licensing right now.”

To download the report, please click here.