The Royal Horticultural Society (RHS) has introduced a new children’s style guide that will support a wide range of kids’ products. Launched at Brand Licensing Europe (BLE) on 1-3 October 2019, the new guide has already inspired great interest, including a major publishing deal.
Visitors to BLE were able to see the multiple design assets that have made the RHS one of the most resource-rich partners in heritage licensing. These assets are now also the inspiration for artwork underpinning the new RHS style guide for children’s products.
The colourful guide draws on items in the RHS Lindley Collections, the world’s finest collection of botanical art. Examples of ideas include waterproof macs, wellington boots and also T-shirts.
The main target categories for the children’s product campaigns include apparel, toys, games, books and tools for young gardeners.
The RHS style guide for children’s products encompasses four styles. These are Home Grown, I Bug You and the traditional and timeless Flower Power and Trees & Leaves. All are appropriate for many looks and themes designed to appeal to children.
Furthermore, the guide builds on the charity’s success in outreach for children, families and schools. Plus child-friendly events at its gardens and shows. It also reflects a recent update to the organisation’s logo and strapline – ‘Inspiring Everyone to Grow’.
In the coming months, the charity plans to address its growing young audience through a strong focus on children’s products.
The RHS children’s style guide already has a major deal with Scholastic, the publisher and distributor of children’s books, for a new range of children’s titles. Targeting age four years plus, the new range will launch in spring 2020.
Commenting is Cathy Snow, RHS licensing manager. “The RHS brand has a lot to offer children – both young gardeners and lovers of beautiful, colourful designs – and our new licensing children’s style guide reflects this.
“The new guide turned many heads at BLE. We are already dealing with enquiries about its potential across a number of categories.”
About the RHS
Founded in 1804 by Sir Joseph Banks and John Wedgwood, the Royal Horticultural Society (RHS) is the world’s leading gardening charity. Its vision is to enrich everyone’s life through plants and to make the UK a greener, more beautiful place.
This aspiration underpins all that RHS does. From inspirational gardens and shows through to scientific research. Also, education and community programmes such as the Campaign for School Gardening and Britain in Bloom.
