This spring sees the launch of new sustainable childrenswear start-up, KooKoo But Kind. Established during the pandemic to highlight the importance of life and the planet, the brand goes beyond producing sustainable clothing. It also uses its eye-catching collections to tackle world issues head-on – all with a message of kindness.

Every item sold helps to reforest the planet through carefully chosen conservation partners.

Over the past year, the pandemic brought the need for environmental action into even starker contrast. With just 10 years to reverse the world’s worst climate change, a report on sustainable fashion revealed that two-thirds of consumers believe it has become more important to limit the impact on climate change in the wake of Covid-19.

 

 

67% of consumers consider the use of sustainable materials to be an important purchasing factor.

With pressure for apparel brands to uphold their social and environmental responsibilities, KooKoo But Kind believes in transparency. Designed and produced in the UK, the range is made using the finest raw and recycled materials. It also has limited runs to avoid waste and all garments are chemical-free. Plus, the clothing is produced in factories that get 100% of their electricity from renewable sources and use 100% carbon-neutral gas to minimise their carbon footprint.

KooKoo But Kind is a brand with healthy principles, too.

Knowing that kids’ clothing can inspire good as well as looking good, KooKoo But Kind has launched a series of eye-catching gender-neutral collections and upcycled jackets. Each collection gently raises awareness of global challenges. For instance, waste, racial equality and endangered animals.

 

 

Commenting is mother of three and founder of KooKoo But Kind, Anjelic Kumedzina.

“If it’s one thing that we’ve learnt throughout the pandemic, it’s the importance of kindness; to ourselves, each other and the planet. The fashion industry has a responsibility to clean up its act and do better, but it is too easy to point fingers.

“We all have a role to play, which is why I created KooKoo But Kind; a planet-positive brand that tackles global challenges through our collections and climate change with our conservation programme. I want to set an example and demonstrate that we can become the change we want to see, because I genuinely believe that with a bit more kindness and positive action, together we can shape the world.

“As a start-up, wholesale is very much on our radar for the future. However, being opposed to fast fashion, we want to enter the wholesale sector with partners that would be transparent about how much stock they may be unable to sell. We don’t want our clothes to end up in landfill, which is why we only produce limited runs of each piece in our collections at this present time.”

 

 

On a mission to make the world a better place.

Every item KooKoo But Kind sells helps to buy land and reforest the planet through protected conservation partnerships. Every acre purchased becomes part of protected reserves that cannot be sold on, chopped up, or built on; creating vital habitats for the world’s dwindling wildlife to flourish in. The more acres purchased, the more significant the brand’s impact in fighting against climate change.

Throughout the year, the kids’ clothing brand will introduce new collections and fun initiatives.

It will seek to inspire both parents and kids to do some good in the world and act as major talking points for issues that matter. For example, celebrating children who are making a difference in the world; highlighting animals that continue to be threatened by climate change, and the ongoing battle to tackle plastic waste.

Click here to visit KooKoo But Kind’s website.