CHIC, China International Fashion Fair is expanding into southern China with the launch of CHIC Shenzhen. The event, which is set to take place at the Shenzhen World Exhibition and Convention Centre, will premiere on 15-17 July 2020.

Commenting on the launch is Chen Dapeng, president of CHIC, China International Fashion Fair and China National Garment Association. “CHIC Shenzhen has been planned for a long time and can now be implemented given the positive development in China.

“Here, the focus is on the national fashion manufacturers and the densely populated, flourishing southern Chinese retail landscape. CHIC Shanghai will continue to have an international focus.”

Together with Intertextile Shenzhen Apparel Fabrics and the Shenzhen Yarn Expo, CHIC Shenzhen will offer the ‘Greater Bay Area International Textile and Apparel Expo’ platform for the national fashion industry and fashion trade in southern China.

Set to attract a total of 2,000 exhibitors, the three trade fairs will cover 100,000 sq. m, with 30,000 sq. m reserved for CHIC Shenzhen.

The exhibition centre – built on the site of the city’s former airport – currently covers 400,000 sq. m for exhibition halls. After completion of construction it will be 500,000 sq. m.

The trade fair location in Shenzhen is located in the province of Guangdong (Canton), which has over 114 million inhabitants. The Shenzhen Special Economic Zone, also known as China’s “boomtown”, has approximately 15 million inhabitants today.

The south of China is the capital of the Chinese fashion industry and trade. Numerous clothing clusters – childrenswear, menswear, womenswear, denim, casualwear and bridalwear – are based there and in the neighbouring provinces such as Fujian.

These two provinces, together with Jiangsu and Zhejiang, are responsible for 75% of the total textile production in China.

With CHIC Shenzhen, the organizers of CHIC are offering the regional fashion industry an additional platform. Plus, in the tried-and-tested combination of the individual trade fair platforms, customers have the option of “one-stop shopping” in southern China.

The organisers of CHIC Shenzhen are China National Garment Association; the Sub-Council of Textile Industry of CCPIT; and also China World Trade Centre.

The rescheduled date for CHIC Shanghai’s March event is still pending.

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