The Parently Group, the children’s brands group behind a growing portfolio of specialist children’s clothing and footwear brands, is launching a new trade portal this September, giving retail partners one place to explore and order across its entire range.
Replacing the Group’s current trade site, the new portal retains every function retailers rely on, rebuilt around a faster, cleaner and more user‑friendly interface. Built on the same web technologies retailers use every day, it feels familiar and intuitive from the first interaction.
From a single account and login, retail partners can browse and buy across every brand in the Group — David Luke, JUCO, Term, Grass & Air, Lelli Kelly Schoolwear and Little Classmates — spanning school, sport, outdoor and fashion.
At the heart of the portal is a new Retailer Dashboard.
The Retailer Dashboard gives partners everything they need to know about their account in one place, including order history, invoices and credit.
They also gain greater visibility across every brand and the schools and clubs they supply, backed by improved service, plus direct access to brand collateral and marketing assets through a central media hub.
Furthermore, retailers can start ordering on the new portal straight away. The current trade site stays live as a back-up until the end of the year, ensuring a safety net through the changeover, with no disruption to ordering and nothing lost along the way.
Commenting is Hannah Grace-Eve, Head of Digital Sales at The Parently Group.
“Our retailers told us that ordering should be simpler, and this is our answer. One login now opens up every brand in the group, with a dashboard that puts everything a retailer needs to know about their account in one place. It’s faster, it’s familiar, and it’s built around the way our partners actually work – and we’re only getting started.”
The Group isn’t stopping at the launch of the new trade portal, with further developments set to roll out well beyond go-live. Over the coming year, The Parently Group plans to introduce seamless integration with retail partners’ own EPOS systems, connecting stock and ordering straight through to the shop floor.
Enhancements will also include smarter support tools, with faster, self-serve answers to retailers’ most common questions via BDM Connect, freeing up business development managers to support retailer growth, and greater visibility of embroidery and enhancement stock available to order.
To visit The Parently Group’s new trade portal, please click here.