Newbie, the sustainable lifestyle brand within the Swedish fashion group Kappahl Group, has opened a brand-new store in Windsor. The 131 sq.m store offers a complete wardrobe for children aged 0 months to 8 years.

The brand continues its expansion in the UK, with further store openings in strategic locations across London and the UK scheduled later this year. May 2025 saw a new store open in Bromley, and the Windsor opening will be the ninth UK store. A further four stores are expected to open this year, resulting in Newbie having a total of 13 UK stores.

 

 

Newbie offers timeless, nostalgic clothing for babies, children and women.

The expansion is part of the company’s long-term growth strategy, where the focus is on a three-pillar strategy of establishing a presence in key markets, meeting increased demand, and creating inspiring in-store experiences.

Newbie’s success is built on creating an inspiring shopping environment and on its firm focus on sustainability, characterised by quality, timeless design and a nostalgic style. This follows successful store openings in Canary Wharf, Brent Cross and Guildford in 2024.

Collections feature hand-drawn patterns and a soft colour palette inspired by nature, with a clear focus on sustainability. All collections feature high-quality materials, including organic cotton and RWS-certified wool, and are designed for longevity, allowing them to be passed down through generations.

For further information on Newbie, please click here.