Sweet Dreamers, the business behind ewan the dream sheep, has acquired baby towel and bath gift brand, Cuddledry. Having conquered the sleep space with its fast-growing collection of sleep innovations, the acquisition will now see Sweet Dreamers support families throughout the whole evening routine.

Speaking about the development is Lynda Harding, founder of Sweet Dreamers. “I have always admired Cuddledry as a brand. It is one of the truly iconic and original mum-made innovations and I am honoured we have been entrusted to take the business on. The brilliant Cuddledry handsfree towel complements our existing range and fits perfectly into our portfolio of products to now support parents and carers during the bath time and bedtime hour.”

Soon to be rebranded Cuddledry from Sweet Dreamers, the original and multi-award-winning baby bath towel makes baby bath time safe and stress-free.

The towel’s design attaches to the parent/carer like an apron, meaning no more struggling to hold a slippery wet baby as well as a towel. The design also keeps the wearer dry while they lift and wrap baby quickly and easily out of the bath. As well as using soft bamboo and cotton, the design features two layers of towelling to keep baby warm.

Both brands have experienced phenomenal global success with their high-quality, British-designed innovations. The Cuddledry baby towel will now sit alongside the Sweet Dreamers collection including sleep aid, ewan the dream sheep, Misty the Smart Cloud – a 4 in 1 night light, and the Sheeping Bag – a baby sleep bag, to name just a few.

Also commenting is Helen Woolridge, co-founder of Cuddledry. “We are delighted that Cuddledry is now in the very safe hands of the team at Sweet Dreamers – the perfect combination of bath time and sleep time for babies and little ones. We look forward to watching it grow and develop. Exciting times!”

For further information on Sweet Dreamers, please click here.