Dewsbury-based online baby and nursery retailer, Kiddies Kingdom, is opening a new distribution warehouse following its best sales period to date.
The 47,864 sq. ft unit in Dewsbury will be the company’s biggest warehouse. It will also allow the retailer to consolidate its existing seven other warehouses into one space. The facility features both a state-of-the-art racking system as well as intelligent stock movement technology.
The new unit will support Kiddies Kingdom’s efforts to meet growing demands for baby and nursery products following a surge in online retailing over the course of the year.
Kiddies Kingdom, which stocks over 200 well-known brands, has seen record sales in the past 12 months; with a further 40% growth in addition to its already very strong sales.
Commenting is company managing director, Mohammed Patel. “Expanding our warehouse space is a crucial step in our growth strategy, so we can continue to support new and expectant parents at a time when they need us the most.
“We have seen an influx of customers shopping online for their baby essentials. Expanding our warehouse space will have a massive impact on the speed and efficiency of our operation.
“Increased storage will mean faster picking and packing as well as later cut off times for next day delivery options. We will also have capacity to buy stock in much higher quantities. This means more opportunity to offer deals and promotions on products.
“As a team, we have had to adapt very quickly to the changes brought on by the Covid-19 lockdown. We are proud to be taking this swift expansion in our stride.
“The acquisition of this new space demonstrates the serious investment we are making in our infrastructure to become the nation’s ‘go-to’ point for baby shopping.
“The unit is set to be in full operation by January 2021 and will create a raft of local employment.”
Founded in 1985, Kiddies Kingdom has over 30 years’ experience as one of the leading children’s retailers in the UK.
An independent, family-run company, Kiddies Kingdom is passionate about making every visit to its website and showroom in Dewsbury an exciting, educational and inspiring experience; leaving both parents and expectant parents informed, satisfied and happy.
Click here for further information on Kiddies Kingdom.
