Organic and ethical babywear retailer Hugo & Me has launched a search for Britain’s cutest cover model. As well as becoming the new face of Hugo & Me, the modelling contract competition includes a year-long supply of free organic and ethical baby clothing.

To enter, applicants simply need to fill out a form on the retailer’s website, then upload three photos of their baby to Instagram with the Hashtag #BritainsCutestCoverModel. You must be following @Hugo_and_me_ from the account you indicate in the sign-up form for your entry to be valid.

Entries close at 11.59pm on 11 July 2021, with the shortlist chosen on 12 July 2021. A public poll will run from 12 July until 6pm on 23 July 2021.

The overall winner and new cover model will then be announced at 7pm on 23 July 2021. The announcement will be via Hugo & Me’s Facebook and Instagram pages. Subscribers to the retailer’s newsletter will also be notified.

The competition winner will receive a year-long supply of free organic and ethical clothing in exchange for photography, which Hugo & Me will use to promote its products. The winner will, therefore, be the face of the retailer’s website; promoting organic and ethical babywear to customers across the country.

For further information on Hugo & Me and to access the entry form, please click here.