Organic Zoo, the childrenswear brand known for its timeless organic cotton designs, is celebrating its 15th anniversary with a refreshed visual identity and a nod to the piece that started it all — the Milk Bodysuit.

Since launching in 2008, the brand has grown from a small Brighton studio into a global name and community. Stocked in over 100 premium retailers worldwide and achieving 40% turnover growth in the past year, the brand has sold over 25,000 Milk Bodysuits to date.

“Our brand has grown alongside the little ones we create for and now it’s time for our visual identity to grow too,” says Paulina Atkinson, founder of Organic Zoo. “We’re grateful for how far we’ve come over the last 15 years, but what means the most is the community we’ve grown along the way.”

 

 

The updated identity includes a new logo, calming natural colour palette, and refined typography, reflecting the simplicity and care at the heart of the brand. To celebrate, the iconic Milk design returns in undyed organic cotton — a modern take on the design that has been part of thousands of family stories over the past 15 years.

Founded in Brighton in 2008, Organic Zoo creates timeless, sustainable clothing for babies and young children. Ethically made in Europe from organic cotton, its designs are simple, comfortable and made to last.

For wholesale enquiries, contact info@organiczoo.co.uk or click here to visit the brand’s website.