Emma Gullick, associate creative director at UK branding, retail and interiors agency, Phoenix Wharf, will once again be speaking at Kind + Jugend in Cologne.

Following the success of Gullick’s speech last year on Liquid Retail, she is returning to the trade show for 2019. This year she will be discussing how the world of retail has changed and developed over the last 12 months.

Kind + Jugend, the international trade fair for baby and toddler products, takes place in Cologne on 19-22 September 2019.

Gullick’s speech, ‘Directing the Flow – Where is Liquid Retail taking you next?’, will run alongside other presentations on current market conditions in Europe, China, Brazil and the Middle East for baby and toddler products. They will also cover leading trends across tech, social media and omnichannel retail.

Gullick’s talk takes place at midday on 20 September 2019. Her speech will identify the biggest issues retailers need to concentrate on now; from the change in focus from sales to service to the further extension of the rental model. Also, the need to stand for something and have clear messaging on well-being and sustainability.

“Tomorrow’s goal is not just to keep up with rapidly changing consumer behaviour and new technological frontiers, but to get ahead of them; to ensure consumers encounter something new and unexpected on the high street and digital highway.”

Furthermore, Phoenix Wharf together with sister company Ignition, a specialist in events, exhibitions and experiences, has also designed and created three stands at this year’s show for clients Elvie, VitalBaby and Ickle Bubba.

About Phoenix Wharf

Phoenix Wharf is a Bristol-based branding, retail and interiors agency. Its aim is to inspire change in clients’ businesses; bringing about better returns, differentiated positioning and increased customer loyalty.

With clients including Space NK, The National Trust and Yeo Valley, Gullick’s creative concepts and vision are in constant use, with her views and insights regularly sought and published in the design and retail press. Phoenix Wharf, along with sister agencies Ignition and Caroline, forms part of Istoria Group.