Pitti Immagine has confirmed dates and venues for in person trade shows this summer following the government’s decision to authorise physical international fairs from the middle of June.
Its childrenswear show, Pitti Immagine Bimbo, will take place on 30 June – 2 July 2021 at Fortezza da Basso, Florence. Pitti Immagine Bimbo will run alongside the menswear show Pitti Immagine Uomo, taking the same dates and venue.
Commenting on the upcoming in person trade shows is Claudio Marenzi, president of Pitti Immagine.
“Being the first to return to the physical fair format, we are aware of our responsibility towards the entire fashion sector and the institutions (Italian Government, ITA Italian Trade Agency, Florence City Council, Tuscany Region, entrepreneurial associations) that have shown great confidence in and consideration for our work.
“It is for this reason that our whole company structure is working non-stop to organise the fairs with the maximum possible participation of exhibitors, buyers and journalists. We aim to meet the Pitti standard in terms of the quality and the energy as well as the expectations of the companies.
Raffaello Napoleone, CEO, adds; “The new fair dates are also the result of in-depth discussions with international organisations involved in big fashion events. And in particular with the Italian system, including textile product fairs, to avoid overlapping and to build a calendar with a market-oriented rationale.”
Agostino Poletto, general manager, concludes.
“The principles guiding the entire organization are safety, rationalization and integration. All the operators request, first and foremost, guarantees about safety and on this point, I can assure you that we are already prepared.
“We are coordinating with the public entities (City Council, Regional Government, Ministries) and the private entities (carriers, airports, railroad stations, hotels, businesses, etc.) involved in general fair activities to monitor and manage each stage of the process; from the journey to the arrival in the city, from the access to the exhibition venues to the itinerary through the pavilions, to using the various services.
“This rationalization concerns, for example, the decision to hold Uomo and Bimbo on the same days at the Fortezza, which we believe can gain advantages from being held concomitantly. But, above all, I would like to highlight that the whole summer cycle will be characterised by a strong integration between the physical and digital format; attempting to maximize all the opportunities in terms of the breadth and depth of the service offered by them both.
“The commercial and editorial work carried out over the last year on our online platform, Pitti Connect, has given excellent results. We want to continue along this path. The digital part will appear in advance with respect to the physical element and will stay open all summer.”
For further information on Pitti Immagine Bimbo, please click here.
