Following the successful launch of the new Tiny Show on Tour in Los Angeles, Playtime is embracing a fresh approach to communication for the upcoming season. For the first time, the trade show organiser is collaborating with an ambassador who will share exclusive insights with her community on Instagram, complementing Playtime’s own updates.

For this debut ambassador role, Playtime selects photographer and mother of two, Claudia Cabrero. She has previously partnered with Playtime for several seasons, producing editorials and creating exclusive content at its events. Once a month, Cabrero will use her Instagram @olivalclauca to provide her community of photographers, brands, buyers and professionals in the kids’ fashion and lifestyle industry, with behind-the-scenes information.

 

 

Cabrero will bring a fresh perspective to Playtime’s communication strategy by relaying announcements, highlighting her favourite brands of the season, discussing new labels, and sharing an exclusive look at her experiences visiting the winter editions of Playtime Paris (24-26 January) and Playtime New York (8-10 February).

“I could hardly believe it when the Playtime team asked me to be their ambassador,” says Cabrero. “I’m so excited, and I see it as a huge responsibility that I want to do well for the brands, buyers, and fellow professionals who will follow along. Thank you, Playtime, for this opportunity; it’s a gift.”

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