For its winter edition at Parc Floral on 27-29 January 2024, Playtime Paris will present brands offering fashion, lifestyle and parenthood collections. Over 300 brands will present their a/w 24-25 collections selected to reflect the needs and wants of parents and children in terms of product, design, price, materials, production and respect for the environment.

Exhibitors are primarily from Europe, with France, Spain, The Netherlands and Denmark leading the way. However, there is an increased presence from US-based brands, including Rylee + Cru Collective, The Sunday Collective, Misha & Puff, Charlie Banana and the fashion and parenthood brand 7AM Enfant. There will also be marked returns from the UK, including The Bonnie Mob, Main Story, Caramel, Claude & Co, Mabli Knits, East End Highlanders and Wynken.

From avant-garde to essential international labels

 

 

This season will see a spotlight on fashion (74%), lifestyle (20%) and shoe brands (7%), with the varied offer reflecting the increasing number of buyers looking to stock a wider selection of products in their stores, some of whom cater to the entire family. Playtime also positions itself as a guide for the kids’ fashion and lifestyle industry by including around 100 new brands each season, as well as curating dedicated spaces that highlight these brands.

Acting as the trade show’s incubator, New Now is a space dedicated to 12 brands participating at Playtime Paris for the first time. This season’s line-up comprises Goldie + Ace, Garrules, Les p’tites merveilles de Bérénice, Bbox Clothing Corp, Petite Revery, Margea Organic, Happymess, House of Paloma, White Rabbit Maternity, Lilulila, Retta Jane and Pip & Henry.

Taking a pop-up style format, Singular is a space that puts 10 small brands in the spotlight with their capsule collections or mono-products.

 

 

Singular focuses on innovation and creativity, with collections ranging from eco-friendly accessories to childcare products. Brands in this area include Poule Party, Helps Nature, Oli Undies, Kalumi, Max & Molly, Allmemberz, L’atelier d’Anae, Punchies, Rocambole Paris and Charlie Banana.

Finally, there is the dedicated trend space, where each season Playtime highlights labels participating in the show for the first time. First-timers not to miss include True Artist, Oops my boy, Zig & Star, Holmm, Petit blush, Trop trop bien, Eureka, Romy June, Noos Concept and Du Loua.

Playtime welcomes nearly 600 brands each season to its trade shows, while its digital platform, Orderwizz, allows brands and buyers to buy and sell all year round. For further information on Playtime’s trade shows, please click here.