With 260 brands from 37 countries, Playtime Paris is a key trade show to attend if you want to discover new labels alongside established favourites. In addition to three trend spaces for fashion, lifestyle and first-timers, there are also the New Now and Singular zones, which allow visitors to explore collections that are both innovative and creative. Here are some of our favourites from throughout the show.

 

Birinit Petit

Founded in Spain in 2019, Birinit (pictured above) tells the story of Sara and Anita: designers, businesswomen, mothers and friends. They envisioned creating unique prints through artisanal processes, manufacturing locally, and moving away from fleeting fashion. Caring for every detail, from sketches to finished garments, they use exclusive fabrics made in Spain and Portugal with organic cotton. Reaching a global audience while staying true to its roots, the brand has a presence in 10 countries with 70 stores worldwide, including in the US, Korea, Japan and China. The s/s 26 ‘Meet me at la siesta’ collection draws inspiration from the freedom of childhood and a universe bursting with magic and joy. The Cinca, Monzón, Castelflorite and Sariñena prints all complement beautifully with the knitwear – the heart of the collection – and seamlessly enhance both the accessories and swimwear ranges.
Contact: catherine@aliolikids.com / stores@birinit.com / @birinitpetit

 

 

Brunobruno Nation

Originating from Copenhagen, Brunobruno Nation was founded by creative director Cecilia Bruno Jensen and her partner Nicolaj Bruno Jessen. One was born in Seoul, South Korea and the other in Denmark, reflecting a unique blend of cultures. The mix of contemporary South Korean children’s fashion and Scandinavian heritage inspires both a distinctive coolness and minimalist style. Designs feature oversized silhouettes, neutral tones with seasonal colour accents, and eco-friendly fabrics. Available for 2-10 years with a gender-neutral approach, unisex silhouettes make it easy to pass garments down through generations, echoing a commitment to sustainability, style, quality and inclusivity. S/s 26 is made with love for childhood, memories and curiosity, showcasing dusty hues as well as timeless checks. The all-over mushroom print is the heart of the collection: a symbol of magic beneath the surface and communities rising.
Contact: sales@brunobrunonation.com / @brunobrunonation

 

 

C’era Una Volta

For s/s 26, C’era Una Volta presents Sardinia, by Heart. It is a tribute not only to Sardinian craft but also to the tender and enduring ties between generations. Designer Emanuela Nurra opens her heart to the island where her story began. The floral baskets handwoven in quiet corners of the village, the delicate crochet strips once prepared for a wedding trousseau, and the scent of linen drying in the sun. These aren’t just details; they are keepsakes transformed into clothing. Expect sun-bleached tones, vivid flower hues and motifs that echo age-old rugs and celebratory tablecloths. Skirts and folk blouses blossom with pleats, lace and hand-finished crochet, reflecting the grace of traditional Sardinian festival dress. While the silhouettes evoke nostalgia, their movement remains fresh and light, from easy, everyday sets to refined pieces for meaningful moments.
Contact: info@cuvb.it / @ceraunavoltabambini

 

 

Cozmo

Cozmo was founded in 2014 as a small brand dedicated to providing high-quality, natural baby clothing. Behind Cozmo is a family business that has been committed to textile art for over 70 years, passing down traditions and expertise through three generations. Each piece reflects dedication to quality, heritage and well-crafted clothing, embodying the vitality and freshness of childhood through clean designs, soft fabrics and easy fits. For s/s 26, The Bright Side celebrates the joyful and carefree spirit of childhood, captured in a collection full of light and colour. New bright, playful colours such as grass green and floral lilac join the classic summer yellows and blues. The focus is on effortless styles that blend everyday comfort with relaxed silhouettes and tailored details. A coordinated range of colours, patterns and styles offers endless outfit options, making dressing both practical and creative.
Contact: hello@mylittlecozmo.com / @cozmobrand

 

 

Forivor

Forivor is inspired by nature, whether it’s the forest, sea or sky, and these habitats come to life through textile pieces designed to be cherished and passed down. The day-to-night concept invites children and parents to explore a world of discovery and magic with bedding, clothing and blankets. Hand-drawn illustrations, cards and books weave fact and fantasy together. During the day, children can learn about the wildlife on their bedding. At night, these creatures transform into mystical beings with magical powers. Crafted from organic and sustainable materials, every piece is produced to ensure minimal environmental impact. Forivor’s Iconics Collection features five designs – The Pond Dance, Enchanted Forest, Legends of the Sea, The Space Above the Ground, and Once Upon a Feast – available permanently as quilted blankets, muslins and fine art prints. Seasonal prints are also available on babywear, bed sheets, pillow slips, wallpaper and accessories.
Contact: info@forivor.com / @forivor

 

 

Halcyon Nights

Halcyon Nights, a Melbourne clothing brand for babies and children founded by Kym, creates imaginative designs inspired by her daughters’ drawing sessions, turning scribbles into stories and prints. Working with Australian and international artists, each collection features themes like rainbow mountains, cosmic adventures and curious creatures. Available online, wholesale, and in cultural institutions such as the National Museum of Australia and Melbourne Museum, these pieces are meant to be loved, worn and passed down. The s/s 26 collection celebrates sun-filled days and starry nights with vibrant colours, joyful textures, and illustrated worlds that spark creativity and nostalgia. Crafted from breathable, durable fabrics, designs are colourful and detailed. Collection highlights include the new woven lightweight collection, the photographic knit collection with some adult sizes, and the terry collection, a textured 100% cotton line perfect for children. The jersey collection now also uses GOTS-certified organic fabric.
Contact: zenobia@halcyonnights.com.au / @halcyon_nights_

 

 

Kalinka Kids

Kalinka offers simple yet timeless hand-knitted garments for children from newborn to 10 years. Each piece is carefully hand-knitted with love and passion in Bulgaria by experienced grandmothers who carry on centuries-old knitting traditions. The concept is to create handknits that are simple and romantic, with a luxurious feel inspired by the past. Designed by a mother of three, the knits are distinctive yet practical for everyday wear, prioritising children’s comfort. The s/s 26 collection is a playful homage to wide-open skies, golden sands and the vast spirit of the desert. It features breathable linen and cotton fabrics in warm, earthy tones such as sandstone, cactus green and sun-bleached coral. It also introduces colourful silhouettes and cosy layers for sun-kissed days and cool desert evenings. Curious explorers and free spirits dress for adventure, rooted in nature and blooming with imagination.
Contact: hello@kalinkakids.com / @kalinkakids

 

 

Kivity Kids

Launched in 2025, Kivity, a name derived from ‘kids’ and ‘activity,’ is a premium kids’ activewear brand blending classic style with practicality. Headquartered in Gold Coast, Australia with production and marketing in Korea, the brand focuses on a resort-based active lifestyle. The product range includes golfwear, tenniswear, swimwear and resortwear, all manufactured in Korea using skin-friendly premium materials. Drawing inspiration from Australia’s nature, sport and relaxed lifestyle, and designed to fit both active and everyday settings, pieces for 4-12 years include cooling fabrics, UV-blocking materials and breathable textiles. Adopting a seasonless approach to accommodate year-round resort demand, key markets include Europe, the US and the Middle East. Kivity debuted its s/s 26 collection at Playtime Paris. Items including the Paradise Training Set and Horizon Seersucker Windbreaker were among buyers’ favourites. The brand also plans to open its first flagship store in Australia in 2026.
Contact: kelly.kwon@kivitykids.com / @kivity_kids  / @kivity_global

 

 

Studio Koter

London brand Studio Koter was founded in 2023 by Anna Smit and Bliss Staple-Knaggs, inspired by their experience as new parents. With over 10 years in fashion, they aimed to create a modern, modular wardrobe for children that is thoughtful and responsible. Anna, a former womenswear senior designer, and Bliss, a former menswear buyer, left COS to start the brand. Anna focuses on a practical, innovative aesthetic. Bliss, meanwhile, emphasises functional, stylish garments, resulting in a collaborative effort rooted in their industry expertise and motherhood. Contemporary with an innovative edge, tactile fabrics come together with unexpected colour combinations. The collection features 17 shapes that are both functional and versatile, transcending gender stereotypes. There are also limited collections produced in artisanal factories, ensuring transparency, minimal waste and high quality. Garments are designed to be durable and generously cut, providing ample room for growth for ages 1-11 years.
Contact: sales@studio-koter.com / @studio_koter

 

 

Mabli

Mabli is a Welsh, family-run brand specialising in natural knitwear for children as well as an expanding range for adults. Its approach is slow fashion with an eclectic and vintage-inspired aesthetic, interpreting traditional Welsh Tapestry blanket patterns into its designs contrasted with simple and versatile ribbed layers. Mabli ensures all manufacturers, suppliers and materials it works with meet high standards of safety and ethical practices. Using Italian-spun yarns such as 100% extra fine Merino wool, linen and organic Pima cotton, garments are produced in Wales, Scotland and Europe. The inspiration for s/s 26 is ‘Joy in the simple things.’ Transforming the ordinary into the extraordinary with cheerful motifs of fruits, juice boxes and flower doughnuts. There’s also a splash of nautical style with sailor collar details and the iconic Welsh Blanket-inspired knits. Complementing these are new linen jersey, vintage-washed denim, and traditional block-print woven cotton separates.
Contact: sales@mabli.co.uk / @mabliknits

 

 

Moitoinous

Moitoinous was born from a mother’s love for her daughter, who had sensitive skin and couldn’t wear ordinary dresses. The journey started with one special dress made with soft fabrics, printed labels and cotton-wrapped seams to prevent irritation. That small act of care grew into a brand. Today, Moitoinous designs gentle clothing for children who need the same thoughtful touch-skin-friendly pieces – eco-made and driven by emotion. The collection targets girls aged 4-8 years. The s/s 26 Collection, The Garden of Imagination, takes inspiration from the whimsical beauty of a child’s dream garden. Flowing silhouettes, delicate ruffles, hand-drawn florals, and the brand’s signature ribbon details all come together in a palette of cobalt blue, soft ivory and powder pink. A celebration of comfort, elegance and imaginative play.
Contact: moitoinouskorea@gmail.com / @moitoinous_kids

 

 

Nanamoon

Nanamoon is a new activewear brand for girls that aims to empower them to embrace life’s adventures with style, comfort and positivity. Syrine, who has lived around the world for 25 years and now resides in Dubai, noticed that children’s fashion often restricts her daughter’s movement and confidence due to uncomfortable styles. This inspired Nanamoon, a brand blending elegance and functionality to empower young girls and foster confidence and authenticity. Syrine’s journey of yoga, meditation, sound healing and mindfulness has shown her the importance of the mind-body connection and how movement nurtures both. Nanamoon focuses on the idea that fashion supports wellbeing, helping girls stay grounded, authentic and confident. The s/s 26 collection has three capsules – Flow, Candy and Butterfly – which can be coordinated with distinctive details and colour palettes. We love the Flow skirt with integrated shorts.
Contact: syrine@nanamoon.co / @nanamoon_athleisure

 

 

The Little Poets

Founded in Portugal in 2024, The Little Poets debuted at this season’s Playtime Paris. Inspired by Mediterranean roots and a love for passing down fashion, the brand sees childhood as poetry. Designs celebrate freedom, allowing children to express themselves through layers, textures and details. The aesthetic draws from both romantic and folkloric traditions, emphasising slow, handmade fashion rich in meaning. Inspired by historical embroidery, silhouettes and textiles, it blends tradition with modernity; a concept called historical sustainability, honouring the past while dreaming ahead. The brand’s first collection, Orpheu, honours early 20th-century artistic movements with bold stripes, daring patterns and layered storytelling. Named after a Lisbon magazine that disrupted culture a century ago, it symbolises a space where tradition meets innovation, expressed through design details and patterns only children may fully understand.
Contact: info@thelittlepoets.com / @thelittlepoetsclub

 

The next edition of Playtimes Paris will take place on 24-26 January 2026. For further information on Fiona Coleman’s work, you can follow her on Instagram here.