With trade shows around the world, Playtime welcomes around 600 brands each season in addition to those on its year-round digital platform, OrderWizz.
On 28-30 June, Playtime Paris will bring together 260 brands from 37 countries. At the heart of the trade show will be three trend spaces dedicated to fashion, lifestyle and first-timers. The Creative Studio will also welcome 12 illustrators who will unveil the prints and graphics that will decorate the collections of tomorrow.
Exclusive conferences will fuel discussion, offering a concrete preview of what’s to come and inspiring evolutions in the market, while one-on-one meetings with experts will help brands and buyers define their strategies. There will also be a space for children, with a playful, artistic workshop.
In terms of brands, 70% will be fashion and accessory brands, 15% shoe brands, and 15% decor, toys, leisure, wellness, child development and parenthood brands.
Lifestyle, a sector that is attracting more and more buyers, will be in the spotlight again this season, with more than 40 brands and a trend space dedicated to highlighting a selection of everyday products selected by Laetitia Beuchère, an artistic director and the founder of the vintage e-shop Rocket Lulu.
Footwear is another strong sector for the show, with a wide range of styles from beach sandals to all-terrain trainers and rainboots to dress shoes being present at this edition. Accessories, meanwhile, will include hats, bags, sunglasses, jewellery and hair accessories.
With 36% of exhibitors being new to the show, Playtime Paris offers special visibility through two dedicated areas, New Now and Singular, as well as a trend space to highlight first-timers.
Through the New Now space, six brands exhibiting at Playtime Paris for the first time will be in the spotlight for buyers searching for something new. The Singular space is an open space reminiscent of a pop-up store, inviting visitors to discover 10 brands whose collections are both innovative and creative.
Playtime heads to the USA
From 27-29 July, over 280 American and international brands will come together in New York for three days of intensive business at Playtime & Kid’s Hub New York. Alongside a complete selection of independent labels and established brands, the show will include insightful conferences and meetings with experts.
This summer will also see the debut of The Tiny Show on Tour in Los Angeles during LA Kids Market at California Market Center. Taking a more intimate format than Playtime’s trade shows while maintaining the same values, the event will offer local buyers the opportunity to meet the people behind the brands they work with and discover new ones. Around 40 brands covering fashion, accessories and lifestyle will be in attendance.
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