After more than a year without physical trade shows, Playtime is returning in Paris, New York and Shanghai this summer, offering the latest children’s fashion and lifestyle collections for s/s 22. The theme of this season’s shows is a “world of solidarity in its diversity, a ‘wild’ state of childhood where creativity prevails.”

For those unable to attend the physical fairs, Playtime is providing exclusive content via its website. The month of ‘Wild digital days’ will be available from 2 July until 3 August.

In a reduced configuration reflecting current Covid-19 protocols, this summer’s shows will welcome 140 brands in Paris; 60 brands in Shanghai and 140 brands in New York.

The curated selection of brands will cover the entire industry; from children to mothers-to-be, babies to teenagers and from fashion to lifestyle. The line-ups will also include those exhibiting for the first time. Furthermore, the New Now section in Paris is partnering with The Mum Club for the first time.

Each season, Playtime offers a visionary dive into tomorrow’s fashion trends. This season, supported by experts at international trend agency Fashion Scoops, Playtime will offer dedicated spaces showcasing the key looks for s/s 22.

For further information on the shows, please click here. Picaflor, organiser of the Playtime Paris, New York, and Shanghai trade shows, is also introducing Kid’s Hub New York, a service to link up brands and buyers. To learn more, please click here.