Playtime is reinventing the traditional trade show experience this summer, rolling out a new festival‑inspired concept across its Paris, New York and Los Angeles editions. The refreshed format – Playtime Fest – aims to inject energy, creativity and community spirit into the childrenswear and lifestyle buying season, blending product discovery with music‑driven, immersive experiences.

Paris leads with 260+ brands across 33 countries

The Paris show, taking place on 27-29 June, will once again anchor the season, bringing together more than 260 brands from 33 countries. Exhibitors span the full spectrum of kids’ fashion, footwear, lifestyle, accessories, parenthood and newborn categories, with a mix of avant‑garde labels, sustainable innovators, everyday essentials and timeless classics. Claudia Cabrero also returns as show ambassador.

The exhibitor line‑up offers notable representation from France, Spain, Denmark, Portugal, the Netherlands, Italy, the UK, Australia, the US and Brazil. Key names include Bobo Choses, Patachou, Liewood, Veja, Tinycottons and Konges Sløjd, alongside a robust footwear offering including Froddo, Naturino, Igor and Bobux.

Two curated platforms will champion new voices in the sector. New Now, highlighting first‑time exhibitors selected for their strong creative identity, and Singular, which focuses on mono‑product specialists and capsule‑driven brands. Both spaces are designed to help buyers quickly identify emerging talent and future bestsellers.

 

 

Trend and creative spaces

Three trend spaces will guide visitors through key seasonal directions. Future Snoops presents the fashion themes Happenstance and Lull, while Fanny Petit curates an immersive lifestyle trend area built around musical memory. A dedicated First Timers Trend Space will showcase standout products from new exhibitors.

The show will also host the Design Hunger Prizes, recognising five standout lifestyle and accessory brands. Milk Magazine will also curate its ideal s/s 27 wardrobe.

Meanwhile, a full programme of activities, including live mural creation, festival‑inspired styling, kids’ workshops, makeup and tattoo pop‑ups, DJ‑led cocktail events, press meet‑ups and trend presentations, aims to deepen engagement between brands, buyers and media.

 

 

Global rollout continues in New York and Los Angeles

Following Paris, Playtime New York will run from 26–28 July with 280 brands. The Tiny Show on Tour will also bring a more intimate, highly curated selection of around 40 brands to Los Angeles.

For further information on Playtime trade shows, please click here.