Each season, Playtime welcomes nearly 600 brands from the kids’ fashion and lifestyle sector to its trade shows, while on its digital platform, OrderWizz, brands and buyers enjoy year-round buying and selling.
Returning this summer will be Playtime Paris and Playtime & Kid’s Hub New York. Although the Olympic Games take place several weeks after Playtime Paris, the show will feature sporty colours echoing the spirit of this world event. Fashion, sports, meetings, diversity, inclusivity, sharing, team spirit, movement, freedom and games, will be the keywords of this edition.
Playtime Paris
Taking place from 29 June to 1 July 2024, Playtime Paris will welcome regular exhibitors (69%) and new brands (31%), with a strong presence of labels from France, Spain, Portugal, the Netherlands, the UK, Belgium, Italy and Australia. The appeal of Playtime Paris for brands from the Asian and American continents also continues to grow and remains a good proportion of exhibitors, with brands including 7AM, Rylee + Cru, Jelly Mallow, Petite Revery, Louisiella, Bugbee, Tip Toey Joey, Tnin shoes, Fith and East End Highlanders.
At this edition, the two major seasonal trends decoded for Playtime Paris by Fashion Snoops, KINETIC and LOOM, will be represented in two unique spaces designed by scenographer Amélie Lengrand. These spaces will feature a complete selection of fashion and accessories chosen by Hélène Redolfi, putting the season’s essentials on display in a unique, creative and artful way. The Fashion Snoops team will present the two trends KINETIC and LOOM during an exclusive conference on Monday 1 July at 11.00am in the very heart of the trend spaces.
Furthermore, for the fourth consecutive season, visitors can immerse themselves in a space that celebrates a selection of must-have lifestyle products made by Design Hunger. Throughout the show, Design Hunger will highlight its favourite brands of the season via stickers on exhibitors’ booths. The First Timers Trends, meanwhile, is a space that puts the spotlight on brands exhibiting at Playtime Paris for the first time.
“The Future of Fashion: Inventing a New Circular Model”
Emilie and Elodie, the two founders of Slöer, will be joined by La Belle Empreinte and the French brand Loir Paris to discuss the evolution of consumption and its impact on the market and the economy. They’ll share the best advice for creating value throughout a product’s lifespan, as well as how to optimize and prolong the life of textile products (traceability, repairs, reselling and recycling) at a conference on Sunday 30 June at 4.00pm in the trend space.
Playtime & Kid’s Hub New York
Following Playtime Paris will be a new edition of Playtime & Kid’s Hub New York on 28-30 July at the Metropolitan Pavilion. Featuring over 280 brands, the show will provide a mix of independent labels and well-established brands from the kids’ fashion and lifestyle industry, comprising both American and international collections, as well as conferences offering market insights.
For further information on Playtime’s trade shows, please click here.
