As Poetic Brands builds its portfolio of properties for its newly-established Baby, Childrenswear and Accessories division, the company confirms a deal with evergreen children’s property, Percy the Park Keeper.
The truly seasonal brand lends itself well to apparel and will form a collection including babywear and layette. There will also be baby accessories including bibs, hats, scratch mitts, booties, muslin cloths and baby changing bags.
For children, there will be apparel and outerwear, swimwear, towelling ponchos, nightwear and essentials.
Percy is a busy Park Keeper. However, he always finds time to spend with his animal friends including mole, fox, owl, badger and many more. The narrative has encouraged generations of children, especially in schools, to take an interest in the natural world around them.
Written by award-winning author Nick Butterworth, Percy the Park Keeper has sold around nine million books since first appearing in 1989. Since then, the character has been the subject of an animated TV series.
As the brand celebrates its 30th anniversary this year, there has been a range of activity.
For instance, a partnership with National Trust at Blickling Estate and Dunham Massey. Highlights include online activity such as story time with Butterworth himself.
Commenting is Poetic Brands director, Anne Bradford. “Percy The Park Keeper was already on our radar for 2021. The brand is a true evergreen from both a book and television perspective but has a completely clean retail space for apparel. We’re looking forward to working with these incredible illustrations to create some premium ranges with a broad appeal to adults and children alike who know and love these books.”
Olivia Wiggett, senior commercial executive at The Point.1888, which represents Percy, adds; “‘We are absolutely delighted to be working with Anne and the specialist team at Poetic on this truly magical range of products. Percy is a brand dear to so many families across the generations. We look forward to expanding this brand to retail across various categories in 2021.”
