Specialist apparel licensee Poetic Brands has signed a deal to create a range of baby clothing and accessories based on the heritage children’s publishing property, Brambly Hedge.
The new collection is set to include layette and fashion daywear. There will also be nightwear, snowsuits, sleeping bags, accessories and changing bags; all inspired by the adventures of the iconic community of mice in the idyllic countryside.
Brambly Hedge joins several new children’s partners for Poetic Brands as the licensee establishes its new baby, childrenswear and accessories division.
Brambly Hedge began life in 1980 as a series of intricately illustrated books following a family of mice in the English countryside.
Written by Jill Barklem, the brand is now celebrating 40 years since its first book was published. Rockpool Licensing, which manages the property worldwide, also recently announced a deal with Lupus Films. This will see the production company adapt the classic stories for the screen.
Launching initially as a Christmas special, further episodes will follow. This will not only bring new exposure to the brand but also introduce it to a fresh generation of fans.
The brand has an army of fans, with 22K Instagram followers and 57K Facebook fans.
Commenting is Anne Bradford, director, Poetic Brands. “Brambly Hedge is a stunning heritage baby brand with timeless illustrations. With the success of many other evergreen collections before it, we are looking forward to creating some exquisite ranges. The nature of the illustrations allows us to literally work through the seasons giving a unique product offering.”
Vickie O’Malley, managing director, Rockpool Licensing, adds; “We’re thrilled to have the talented team at Poetic Brands on board to develop babywear ranges for Brambly Hedge.
“The exquisite artwork that so beautifully portrays the changing seasons, nature, family and celebration is so perfect for babywear. At a time when consumers are craving these things in their lives, I wonder if the world has ever needed Brambly Hedge more?”
