Poetic Brands, the specialist apparel licensee for kids and babywear, has secured a license to design, manufacture and distribute baby fashion apparel, essentials and accessories for the UK market celebrating Peanuts™ and Snoopy.

Poetic will now bring its strong reputation for high-quality, ethically sourced lifestyle collections together with a universally loved and classic brand that has a global reach and multigenerational appeal.

Plans are for a wide range of baby’s daywear, nightwear, underwear, accessories and swimwear, as well as maternity bags and accessories. Taking inspiration from Snoopy and the Peanuts gang, the collection will feature colours, situations and logos from the rich history of the comic strip, which ran for 50 years and remains popular to this day.

Ranges will be available at multiple retailers across the UK from s/s 26.

Commenting is Elliott Matthews, managing director of Poetic Brands. “Peanuts is a rich source of humorous and colourful characters and imagery that are perfect for bright, appealing baby apparel. As one of the most popular and influential comic strips in history approaches its 75th anniversary, we’re thrilled to be taking part in the celebrations with a range that little ones will love – almost as much as their parents.”

Tara Botwick, senior director of International Territory Management, EMEA at Peanuts Worldwide, adds: “As Peanuts celebrates its 75th anniversary, we aim to highlight its longevity as well as its enduring popularity and appeal across both kids and adults alike. Poetic Brands is an ideal partner to accomplish this with their high-quality, ethically sourced branded apparel for multiple age groups and whose appeal extends to just about everyone.”