As digital entertainment brands continue to grow apace in the licensing space, Poetic Brands has been signed by digital media company Moonbug Entertainment to design a childrenswear range based on kids’ entertainment sensation, Blippi.

Blippi has connected with children globally through his show ‘Blippi’, where he takes them on fun playdates, learning through playing and doing. The show is available in the UK on Virgin Media, Amazon Prime Video and YouTube.

The playful character aims to inspire and explore children’s curiosity with fun and educational activities. He takes children on adventures in each 15-minute episode, presenting viewers with a range of subjects and facts.

The children’s apparel range from Poetic Brands will include accessories, children’s daywear, outerwear and also swimwear.

Additionally, the wider consumer products programme for Blippi, managed throughout EMEA by brand licensing specialist The Point.1888, has begun with a toy range from Jazwares. The toy range includes talking dolls, vehicles, role-play and outdoor toys. The property also features a monthly magazine from DJ Murphy.

Commenting is Anne Bradford, director, Poetic Brands. “Blippi is already an established kids’ phenomenon with over 15 billion views worldwide. There is no doubt that children are more than ready for Blippi to launch an apparel line. We are looking forward to discussing opportunities across retail.”

Becky Langer, senior commercial manager, Soft Goods at The Point.1888, adds; “What better way for a child to express their adoration for a brand than to wear clothing emblazoned with its characters? Apparel was one of our priorities when devising Blippi’s brand licensing programme. With Poetic Brands being an advocate of the use of sustainable fabrics, it was our first choice.”