Gigantosaurus is strengthening its presence in the UK by joining the growing baby, childrenswear and accessories division at Poetic Brands. This new partnership with bRAND-WARD Services and Cyber Group Studios’, the UK agent for Gigantosaurus IP, has been brokered by Riverside Brands.

Poetic Brands’ Gigantosaurus collection is due to include a range of children’s apparel, outerwear and swimwear as well as luggage. Targeting ages three to six years, it takes inspiration from the popular and fierce Gigantosaurus. Plus, Rocky, Bill, Tiny and Mazu, the 4-Dinos friends.

Written by Jonny Duddle, published by Templar, and sold to 300,000 units in the UK alone; Gigantosaurus follows the adventure of the 4-Dinos friends trying to avoid the BIG Gigantosaurus whilst playing in the forest.

The book features atmospheric illustrations alongside humorous rhyming text.

In 2018, the story was adapted into a CGI-animated TV series by Paris and Los Angeles-based producer and distributor, Cyber Group Studios. The popular CGI-animated programme, currently airing its first season on Disney Junior worldwide, Tiny POP (UK) and other major broadcasters, is also available on Netflix and Disney +.

In addition, the series has just been commissioned by The Walt Disney Company and France Télévisions for seasons 2 & 3 and by Super RTL (Germany) for season 2. Gigantosaurus is also available as a video game. Plus, Jakks Pacific Inc introduced a Gigantosaurus toy range in the US in Q4 last year. Templar, meanwhile, will have 40 new TV tie-in books published over the next three years in the UK.

Many more categories will be announced and are in discussion for launch in 2021.

Commenting is Anne Bradford, director, Poetic Brands. “Gigantosaurus was actually the first licence that we signed for our baby and childrenswear division, which was a significant moment for us. Although extinct, dinosaurs will never go out of fashion. This has already been a really fun collection to start creating and sharing at retail.

“With a huge following across boys and girls, we are looking forward to sharing the collections; providing everything for pre-schoolers from tee shirts and joggers, to puddle suits and jackets. We have also just found out that Gigantosaurus will be one of the 12 featured book titles for World Book Day 2021. Now is the perfect time to speak to us and create some amazing product for spring.”

Trudi Hayward, co-founder of bRAND-WARD Services Limited, adds; “We are delighted to be partnering Poetic Brands. They are a great company to work with. Cyber Group Studios has been delighted with their interpretation of Gigantosaurus on their range of clothing products and will look forward to seeing lots of children wearing their favourite dinosaurs when the product launches early next year.”

Ash Holman from Riverside Brands comments; “Poetic Brands has a best-in-class retail distribution network. We are in the midst of some very exciting joint launch plans. Fans of the show will love to wear the product that will be available on shelves early next year.”