Since 1976, Polarn O. Pyret kidswear has had a special connection to Disney and in particular, Mickey Mouse. The icon of Mickey was featured as an emblem on all of the Swedish brand’s clothes; a well-loved character for well-loved garments.
Polarn O. Pyret has now launched a limited collection in the UK featuring Mickey Mouse plus several other Disney characters.
Polarn O. Pyret’s brand-new collaboration with Disney offers a limited edition collection of classic characters. These include Chip & Dale, Lady and the Tramp, Baloo from The Jungle Book, Robin Hood and several others. All garments have the nostalgic Mickey emblem, just as in 1976.
Items in the collection are made of soft fabrics and are designed to be loved, washed and eventually handed down to the next child. All clothes are made of organic cotton, with garments for kids of all ages as well as pieces for grown-ups.
Commenting is Nanna Hedlund, CEO of Polarn O. Pyret. “With our nostalgic look into the past, we want to pay tribute to Polarn O. Pyret’s fundamental vision of clothing that is passed down from generation to generation.
“We often still see ‘Mickey clothes’ from the 70s and 80s and are impressed by the fact that they are just as relevant now as they were then. With this new limited edition collection we want to create new, timeless classics that can be loved and that will live on for generations to come” says Hedlund.
Also commenting is Lizz Shortreed, vice president, Disney Media, Classics & Entertainment, The Walt Disney Company EMEA. “Continuing the celebration of Mickey and Minnie’s 90th anniversary in 2018, we are so pleased that Polarn O. Pyret have succeeded in bringing the nostalgic Mickey label from 1976 into 2019.
“By combining the strong heritage of both brands and current trends, we are so proud that Polarn O. Pyret is able to present a limited-edition collection that reflects the timeless appeal of Mickey Mouse, the True Original, with a fresh interpretation to be enjoyed by both kids and adults.”
Polarn O. Pyret makes clothes that allow children to be children. Today, with over 40 years in the industry, it is a leading quality brand for children in Sweden and is sold in many markets around the world.
