Returning on 11-12 October, this year’s Schoolwear Show promises to be a standout event for retailers, suppliers and industry partners keen to stay ahead in a rapidly evolving market. With a spotlight on diversification, product innovation and the latest trends shaping the schoolwear industry, the event will offer retailers the opportunity to engage with new exhibitors, explore fresh product categories, and gain valuable insights from the show’s seminar programme. Whether you’re looking to future-proof your business or discover the next big thing, The Schoolwear Show is the place where commercial conversations and practical solutions come together.

 

CWB: What are the major themes and topics anticipated at this year’s Schoolwear Show?

The Schoolwear Show: One of the biggest themes at the 2026 show will be diversification. Retailers are increasingly looking at how they can grow beyond core uniform, so we expect a lot of focus on adjacent product categories that complement their existing offer and create new revenue opportunities. We’re also seeing continued interest in product innovation, quality, sustainability and margin-focused buying. Retailers want ranges that not only perform well for parents and pupils but also help future-proof their businesses. The show is a great place to see those developments in one place and have the right commercial conversations face-to-face.

CWB: Are there any new exhibitor signings or products to watch out for?

TSS: Yes, that is definitely one of the most exciting parts of this year’s event. We have a number of new exhibitors joining the show, bringing fresh product ideas and helping broaden the overall offer on display. A key area to watch is the continued expansion beyond traditional uniform. Following the success of footwear at the show in recent years, we are now seeing growing interest in other complementary product categories, as retailers look to become more of a one-stop shop for families. That means visitors can expect to see new products and new suppliers that reflect where the market is moving. The exhibitor line-up is shaping up to offer both trusted core suppliers and newer businesses bringing something different, which is exactly the balance you want at a trade event like this.

 

 

CWB: Is the seminar programme coming back?

TSS: Yes, the seminar programme will be returning, and it remains an important part of the show. As well as giving visitors the opportunity to see products and meet suppliers, we want the event to provide useful insight into the issues shaping the market. The seminar content is designed to add value for retailers and exhibitors alike, covering topics that are relevant to the commercial and practical challenges facing the schoolwear industry.

CWB: Will there be any opportunity for visitors and exhibitors to socialise and network after the show’s first day?

TSS: We are currently reviewing the format of last year’s after-show social activity and will announce plans for 2026 in due course. That said, we absolutely recognise how important these opportunities are. The social side of the event gives exhibitors, retailers, and industry partners the chance to connect in a more informal setting, strengthen relationships, and have the kinds of conversations that often lead to new opportunities. It is an important part of what makes in-person events like The Schoolwear Show so valuable.

 

 

CWB: You’ve highlighted the value of in-person events – how does the show support retailers and suppliers in developing closer connections across the schoolwear sector?

TSS: In-person events still matter hugely because this is a relationship-driven industry. There is no real substitute for meeting face-to-face, seeing products up close, comparing ranges properly, and having honest commercial conversations in the room. For retailers, the show is an efficient way to review the market, spot new ideas, discover new suppliers, and explore categories that can help grow their business. For exhibitors, it is a chance to meet customers, build trust, launch products, and get immediate feedback. That is where the real value sits: bringing the industry together in one place, helping people strengthen existing relationships and start new ones. The show creates momentum, and that is much harder to achieve remotely.

CWB: How will the Schoolwear Association be involved this year?

TSS: The Schoolwear Association continues to play an important role in supporting the event and the wider industry. Its involvement helps ensure the show remains relevant, connected, and valuable to both retailers and suppliers. The Association brings an important industry perspective, and its presence helps reinforce the show’s position as a key meeting point for the schoolwear sector.

 

 

CWB: How can interested parties obtain further information on the show?

TSS: Anyone interested in exhibiting or visiting can get in touch directly with The Schoolwear Show team through the event website and official channels. We would encourage anyone who is considering attending to register their interest early, whether they are looking to exhibit, visit, or simply find out more about what the show offers. We are always happy to talk through the opportunities available and help people make the most of the event.

Show information

Venue: Cranmore Park Exhibition Centre, Cranmore Avenue, Shirley, Solihull, B90 4LF
Opening times: Sunday 11 October 2026 9am – 5pm Monday 12 October 2026 9am – 4.30pm
Website: www.theschoolwearshow.co.uk