As Playtime continues to grow its network of B2B trade fairs, last month saw the company take its first steps in China with the launch of Playtime Shanghai.

Taking place on 23-24 July at the Expo-I exhibition pavilion in Shanghai, the show initially announced it would be hosting 45 brands. However, this number increased to 77 collections to meet demand from exhibitors.

Exclusively representing designers prepared to work with the Chinese market, the show of brands remained deliberately restricted; the aim being to give each one a greater chance of building effective business relationships with buyers.

 

 

Featuring fashion, accessories and lifestyle brands, Playtime Shanghai provides a comprehensive offer covering every buyer’s needs.

The compact and inspiring format of the show attracted 1306 professional visitors. The majority were Chinese (68.8%) and Asian visitors (Korea, Hong Kong, Taiwan and Japan totalling 8.7%). However, there were also several European and American buyers present.

Faithful to its creative DNA, Playtime showcased a brand-new set design for Shanghai, featuring minimalist, cabin-like white structures and all-in-one booths.

 

 

Inspiration continued with three trend spaces revealing the key outfits of s/s 20 alongside artist sets designed for the occasion.

Following its premiere, Playtime Shanghai will return to Expo-I Pavilion on 19-20 February 2020.