In honour of Plastic Free July, multi-award-winning children’s brand, Pure Earth Collection, is presenting a series of initiatives and product launches that underscore its commitment to sustainability and the health of our planet.

With the foundations of Pure Earth Collection centred around protecting children from harmful everyday toxins and microplastics, the brand creates a range of safe and natural children’s products whilst also spreading awareness.

One of the key initiatives this July is the brand’s annual Plastic Free Kids Day taking place today (8 July 2024). Pure Earth Collection is dedicating the day to educating and inspiring families about the importance of reducing plastic usage, particularly in children’s products. You can follow the day’s developments via the brand’s Instagram.

Pure Earth Collection is introducing several new additions to its product line.

 

 

Firstly, kids’ sleeping bags for older children, using the same natural and non-toxic materials as the brand’s award-winning All-Season Baby Sleeping Bags. Available in three hero colours, the sleeping bags feature bamboo wadding and an organic cotton outer for optimal temperature regulation.

 

 

Building on its organic kids’ swimwear offer featuring 98% GOTS-certified organic cotton and UPF 50+ protection, the brand has launched new swim nappies for babies that are designed to be both functional and eco-friendly.

 

 

There are also updated kids’ travel beds featuring sustainable materials for easy, eco-friendly travel. The beds use 100% natural, plastic-free materials and transition from a reading chair to a bed in just 20 seconds.

For trade enquiries contact emma@pureearthcollection.com. Alternatively, click here to visit the brand’s website.