Drawing on his longstanding career in schoolwear together with his role on The Schoolwear Show board, Nigel Plenderleith shares his views on the industry’s status quo.
Laura Turner: The Schoolwear Show Ltd (TSSL) board recently decided to postpone the event’s 2020 edition. What were the deciding factors behind this?
Nigel Plenderleith: We had various discussions with AIS, The Schoolwear Show’s venue, regarding what format the exhibition could take under the current guidelines and 1-metre social distancing rule. Unfortunately, the restrictions were significant. Stands would have to be much smaller and the number of people limited. All meetings would have to be by appointment only too. Plus, there was the issue of catering and how that would work.
We also spoke to exhibitors and visitors to get their feedback. Whilst the suggestion of postponing the show was disappointing, there was concern amongst many regarding what value the show would have under such limitations.
Another key concern was the inability to network under current restrictions. Networking is important for any trade exhibition, but it is the bones of The Schoolwear Show. It’s a very social event and people like to use it to meet and interact with others in the industry.
LT: How does TSSL plan to continue supporting the industry throughout 2020?
NP: We are looking at options for a virtual show, a regional show, or something later in the year. Many people would still like a physical event. However, if we did run a regional show, it would be on a smaller-scale and more basic in its set-up. For instance, in terms of stand build. Ultimately it would need to be something we could put together quickly.
At the moment everything is still under review, but TSSL will continue to meet regularly to evaluate any changes. It’s not a question of everything being called off for the next 12-months. It’s a case of us monitoring what’s going on and establishing our role within that.
LT: Do you think Covid-19 will change how trade shows function going forward? Will any changes be made to The Schoolwear Show?
NP: Since the pandemic, there has been a lot of talk about virtual trade shows. This is something we need to assess. As I say, The Schoolwear Show is a very social event. The challenge is how we can replicate that networking element virtually and whether it will work. We need to see how Covid-19 pans out and go from there.
LT: What feedback has the show received from suppliers and retailers regarding how the pandemic is affecting trade?
NP: There remains a lot of optimism within the industry. However, sales are likely to be down, and Back to School may drift on for longer this year.
The good news is that the latest statement by the Department of Education (DfE) stated children should return to school in full uniform. We need the DfE to continue to mention and adhere to normal uniform policies. The Schoolwear Association did a great job of getting uniform mentioned in the statement.
LT: What advice would you give to schoolwear businesses in terms of best combating the impact of Covid-19?
NP: Make sure in-store shopping is as safe an experience as possible. Also, invest in online and make sure ordering is not left until the last minute. Finally, ensure supply chains run smoothly.
LT: Looking ahead, what are your main concerns for the industry?
NP: There is a concern that the usual way of business will have to change. For example, sales reps and agents may no longer be able to go into shops. Instead, we could see video calls between clients and retailers.
LT: And on the flip side, do you think any opportunities could arise out of this difficult time?
NP: The key factor in these situations is a willingness to adapt; to accept change, new systems and technology. However, whilst we must embrace digital, we will always remain a very multi-channel industry.
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