In October 2019, St Crispins Retail Village in Northampton welcomed Rockit Children’s Boutique, bringing a much-needed independent offering to the local community.

Owner Holly Hamer’s inviting store is both child and parent-friendly, with a fun tree installation (salvaged from local woodland) providing a central play area. Surrounding this, the shop floor is spacious and open to enable easy access for customers, especially those with prams.

 

 

With a focus on sustainability, most of the shop fittings are from a local wood recycling CIC. Meanwhile, the childrenswear offering for premature up to age 11 years concentrates on organic and ethically produced pieces. The focus is on bright, fun prints and where possible, unisex designs.

Alongside the clothing are hats, socks, tights, gifts and children’s bedroom décor, with baby and toddler shoes coming soon. Key brands include Toby Tiger, Villervalla, Bird & Boy, Lily & Mortimer, Billy Loves Audrey, Sass & Belle, Jane Foster Designs and Rockahula Kids.

 

 

Hamer is a big fan of in-store experiences and collaborations. And, having previously worked in the voluntary sector, she is now bringing her involvement in local community activities to Rockit.

Events that have already taken place include autism-friendly shopping, unicorn hair braiding and party hair tuition. Hamer has also introduced a loyalty card in collaboration with neighbouring business Mellimo Beauty; providing a treat for customers after shopping for the children.

 

 

Olive and Pip, a small business that transfers children’s drawings onto items of clothing and gifts, also designs custom Rockit branded clothing for the store.

By continuing to provide a steady stream of community-focused events, Hamer’s aim is to become a hub for local parents.

St Crispins Retail Village, Kent Road, Northampton, NN5 4WF