Founded in 2016 by two friends, Maxine Bradberry and Kirsty Herbert, This Little Piggy is a traditional children’s and baby boutique located in Wokingham, Berkshire. Covering newborn to 12 years, it specialises in high-quality British and European brands such as Mayoral, Babidu and Deolinda.

Alongside clothing and accessories, the store also stocks toys and gifts. In keeping with This Little Piggy’s traditional aesthetic, the offer includes Sophie Le Giraffe, a selection of wooden toys from Orange Tree Toys, soft toys by Jellycat, and dummies by BIBS.

 

 

This Little Piggy prioritises its customers above all else, classing many as friends. The business works hard to connect with its community, one example being the photoshoots it hosts each season involving local children as well as fellow local businesses.

After moving to a larger store in 2019 and undergoing a full online relaunch in 2021, This Little Piggy continues to successfully serve the children of Berkshire. The owners’ longer-term aspirations are to grow the online business, create their own brand, and open a second shop.

This Little Piggy, Unit 10 Elms Walk, Wokingham, RG40 2FE