Before opening The Den – Kidswear in October 2020, Lucy Charlish spent 20 years buying and merchandising for some of the UK’s biggest retailers. When the opportunity arose to do it for herself, she jumped at the chance.

As a mum to two young children, Charlish had a clear idea of what she wanted to offer in a shopping experience. Everything in one place, quality clothing that gives children the chance to be individual, and brands that know exactly how and where their clothes have been produced to the highest standards.

 

 

Focusing on apparel, including outerwear, hand-picked ranges for 0-10 years are available from brands including Tiny Cottons; Tobias and the Bear; Dinki Human; The Middle Daughter; Turtledove London; Musli; Muddy Puddles; Sticky Lemon and Bonds Wondersuits.

 

 

Situated in a picturesque, rural setting at Spencers Farm in Ormskirk, and based in a converted barn that once housed potatoes, the modern and fun kidswear store sits alongside a womenswear boutique, florist, yoga studio, hair salon and spa. There is also a farm shop and café.

 

 

While the pandemic has prevented in-store events until now, Charlish plans to hold shopping evenings in the future as well as work with Owd Barn to hold events. She has also been working in collaboration with the on-site yoga studio to offer classes such as baby massage and baby yoga, and with a local photographer to run family shoots. The focus now is on establishing the business locally as a destination for independent kidswear brands as well as growing its online presence. Another store is part of the plan, too. Click here to visit the website.

The Den – Kidswear
Owd Barn at Bispham
Spencers Farm
Rufford Road
Ormskirk L40 3SA