Pitti Bimbo returned last month with a renewed focus on bringing together an international network of buyers, brands and creatives around a carefully curated selection of childrenswear. With around 600 buyers from key global markets in attendance, the show highlighted the diversity and innovation shaping the industry today, from sustainable fabrics and considered design to new approaches to buying and evolving age categories. This season, the emphasis on curated spaces grew, with established areas including Plaza Pirouette, Family Circle and New Edit, joined by The Cabina and Kiosk France by Delajoie. These distinctive spaces created an elevated experience, encouraging connections among brands, retailers and the press. This was further reinforced by the evening event, which brought the industry together in a relaxed setting to strengthen relationships beyond the exhibition floor. Here we highlight some of our favourite brands from the show.

 

Meet Marie

Founded by Mary Meisel in Colombia, Meet Marie (pictured above) designs fashion for girls and teens aged eight plus years, blending Colombian heritage with South of France influences. The brand is distributed across the US, the UK, the Middle East, Puerto Rico, Panama and Latin America. For s/s 27, Costa Bonita captures the cultural duality of a Colombian girl with a love of the South of France. The resort-inspired collection blends summer shades with cotton voile, linen and denim, and features artisanal embroidery, stripes, floral accents and coordinated sets. Across seven chapters, the collection offers a versatile summer wardrobe, from easy beach looks and soft dresses to statement denim. Each piece is designed to stand alone or as part of a cohesive collection story. We love the fresh resort feel, with blue-and-white stripes and effortless separates creating a modern coastal mood. Image: Emily Kornya
Contact: contact@meet-marie.com / @meetmariekids

 

 

Poco Blush

Founded in Shanghai in 2019, Poco Blush is a contemporary childrenswear brand for children aged 4–12 years. The brand combines art-led original prints, skin-kind fabrics and play-ready silhouettes, bringing poetic storytelling into everyday dressing. Bringing a distinctive Asian creative perspective to the international childrenswear market, Poco Blush is recognised for its colourful girlswear, designed to be playful, practical and easy to wear. For s/s 26, Poco Blush presented a vibrant collection at Pitti Bimbo, featuring playful characters, cherry details, bunny motifs, soft knitwear, lightweight trousers and versatile dress silhouettes. Unlike many brands presenting future seasonal collections at the show, Poco Blush showcased a buy-now collection, allowing retailers to order selected styles immediately, with some available for quick delivery. We love the playful motifs and joyful colour palette.
Contact: cy.huang@pocoblush.com / @pocoblush

 

 

Anak Ketjil

Making its Pitti Bimbo debut as part of the Piazza Pirouette showcase, Anak Ketjil is a well-established Australian childrenswear brand for children aged 1–10 years, bringing its colourful aesthetic to the European market. Born in Bondi and crafted in Indonesia, the brand combines playful design with a strong commitment to ethical production, working with skilled makers across Australia and Indonesia. Known for its bold use of colour, original graphics and relaxed silhouettes, the brand also offers coordinating adult styles. The collection centres on easy-to-wear separates, graphic T-shirts, relaxed dresses, overalls and coordinated pieces designed for everyday play. Combining premium fabrics with a laid-back Australian spirit, Anak Ketjil offers buyers a distinctive collection that balances creativity, comfort and commercial appeal. We love the bold use of colour and original graphics, together with the coordinating family looks that tap into the growing demand for matching style. Image: Emily Kornya
Contact: team@pirouettecollection.com / @anakketjil

 

 

Bianca & Noè

Combining Italian craftsmanship with artistic design and a focus on more conscious materials, Bianca & Noè continues to strengthen its presence in the kidswear market. Designed and produced in Italy, the collections feature oversized silhouettes, considered details and natural, organic and certified fabrics. For s/s 27, The Blooming Sunday collection focuses on versatile pieces, soft textures and easy silhouettes designed to move between special occasions and everyday wear. Alongside the main collection, B&N Studio offers modern essentials, including sweatshirts, joggers and logo T-shirts. A key s/s 27 development is a T-shirt made with mint fibre, reflecting the brand’s ongoing exploration of more sustainable materials for childrenswear. The lightweight fabric is soft, breathable and designed with comfort and sensitive skin in mind. We love the Mint Fibre T-shirt, which proves that sustainability and wellbeing can go hand in hand with contemporary design.
Contact: sales@biancaandnoe.com / @bianca_and_noe

 

 

Cozmo

Spanish childrenswear brand Cozmo builds on over 70 years of family textile expertise, offering collections that combine timeless design, quality craftsmanship and contemporary styling. Designed and produced near Barcelona with local workshops, the brand is recognised for its natural fabrics, thoughtful detailing and commitment to creating clothing made to last. For s/s 27, the Sail collection draws inspiration from childhood summers by the sea, with nautical influences running throughout. Classic stripes for girls and boys sit alongside Cozmo’s signature sporty separates, handcrafted dresses featuring Indian block prints, gingham seersucker and soft cotton muslin. A fresh palette of mint, cerulean blue, cream, sea green, peach and tomato complete a relaxed collection with effortless Mediterranean style. We love the timeless nautical styling and beautiful use of natural fabrics, which perfectly capture relaxed Mediterranean summers.
Contact: sales@cozmobrand.com / @cozmobrand

 

 

Dieci e Lode

Making its first appearance at Pitti Bimbo in the Cabina area, Dieci e Lode is an Italian family fashion brand that creates coordinated collections for children and women, centred on its Better Together philosophy. Celebrating the joy of shared style, the brand designs beautifully crafted pieces to bring families closer through timeless matching looks. For s/s 27, Golden Riviera captures the spirit of an Italian summer through lightweight linen, organic cotton muslin, voile and embroidered details. A palette of navy, sun-washed white, golden accents and soft blush tones combines with nautical motifs and delicate florals to create a relaxed yet refined holiday wardrobe. We love the way the collection celebrates family dressing with a contemporary feel.
Contact: info@diecieloderoma.it / @diecielode.roma

 

 

TNTRM

Debuting at Pitti Bimbo, TNTRM is the latest venture from the team behind Infantum Victoria. Following a two-season soft launch in New York, the brand focuses on the gap between childrenswear and teen fashion, creating a contemporary wardrobe for girls aged 8-16 years. Collection 01 presents a refined selection of dresses, separates and occasion pieces designed for everyday wear. Crafted from organic fabrics, with low-waste pattern cutting and artisanal embroidery, the range reflects the founders’ background in ethical production and atelier craftsmanship. With modern silhouettes, considered details and easy styling, TNTRM offers a fresh approach to girlswear for those developing their own sense of style. We love the fashion-forward approach to dressing older girls, offering a fresh perspective on the tween market.
Contact: hello@tntrm.studio / @tntrm.studio

 

 

Ella & Rapha

Founded in Antwerp, Ella & Rapha is a family slow-fashion brand that creates coordinated collections for babies, children, women and men. Built around a timeless aesthetic, it focuses on considered design, quality fabrics and pieces designed to be worn beyond a single season. With both in-stock and pre-order options, Ella & Rapha offers retailers flexibility while maintaining a focus on quality and comfort. For s/s 27, the collection centres on easy summer dressing, with relaxed shirt-and-short sets, wide-striped designs, soft towelling fabrics and washed-colour T-shirts featuring Summer Club graphics. Comfortable fabrics, wearable silhouettes and a relaxed seasonal palette bring a fresh yet timeless feel across the collections, while coordinated pieces remain a key brand signature. We love the effortless coordinated looks that make the brand’s matching concept feel timeless rather than trend-led.
Contact: hello@elleandrapha.com / @ella_and_rapha_antwerp

 

 

Bobo Choses

Barcelona-based Bobo Choses continues to combine playful storytelling with a more conscious approach to childrenswear. Since 2009, the brand has created collections inspired by curiosity and imagination, using organic and recycled materials alongside local production in Spain and Portugal. For s/s 27, The Community celebrates connection, diversity and the creativity that comes from bringing people together. The collection combines Bobo Choses’ signature storytelling with nautical and sports influences, featuring bold colours including tomato red, sports green, yellow, bright blue and cream, alongside stripes, printed denim and graphic details. Speaking to CWB, the brand says, “We’re delighted to return to The New Edit at Pitti Bimbo for a second season. The show offers a valuable opportunity to strengthen relationships with retailers and partners worldwide, and its collaborative atmosphere makes it much more than a traditional trade fair.” We love Bobo Choses’ unmistakable creativity and the way every collection tells its own colourful story.
Contact: kids.export@bobochoses.com / @_bobochoses_

 

 

Mini Kyomo

Founded by French entrepreneur and mother Aurélie, Mini Kyomo was created after she struggled to find a stylish, high-quality watch for her son. Designed in France and hand-assembled in Italy from recycled materials, the brand combines vintage-inspired style and colour with practical design to create watches that appeal to both children and parents. Designed for children aged five years and above, each watch features an easy-to-read educational dial, shock-resistant glass, Japanese movements and durable construction for everyday wear. With a range of colours and interchangeable straps, Mini Kyomo offers a versatile collection of accessories that combines playful design with everyday functionality. We love that these beautifully designed watches combine timeless style with a practical way for children to learn to tell the time.
Contact: hello@minikyomo.com / @minikyomo

Pitti Bimbo will return on 20-21 January 2027. For further information, please click here. You can also visit Fiona Coleman’s Instagram here.