Rocket Licensing has been appointed to manage UK and Ireland licensing for SuperThings, the toy sensation from Magicbox, a global leader in the creation and distribution of collectable toys.

Since launching in 2018, there have been 12 series of collectables that have sold in the hundreds of millions. Each series includes more than 80 high-quality characters to collect at a variety of price points. The toys have sold over 113 million units in Spain, where Magicbox is headquartered, as well as a presence in 23 countries.

Over the next two years, the SuperThings toy project is levelling up, with Rocket managing a brand licensing campaign in the UK supported by the recently launched TV series.

In the UK, Rocket Licensing will be supporting a brand strategy that will target plush, puzzles, games, stationery, arts and crafts, party items, dress-up, Back to School, books and magazines, apparel, home textiles, toiletries, and more.

Rob Wijeratna, joint MD of Rocket Licensing, says: “Magicbox is already strongly established in collectables, and the SuperThings brand is perfectly positioned to expand into an even wider selection of categories. We’re looking forward to strong UK licensee interest throughout the coming year as the brand’s growing TV and online presence builds on the enormous success of the toy range.”