Rowdy Kind is a new collection of plastic-free body and hair care bars tailor-made to suit children’s sensitive skin. Offering the UK’s first zero waste skincare brand for kids, the wide range of products cater for children’s bath time needs.

Each bar equates to two 250ml bottles of regular shower gel, shampoo, conditioner or moisturiser. Just one gram of the bar is the same as one tablespoon of a regular product: much less wasteful in addition to being plastic-free.

With research showing almost three quarters (72%) of parents have been reprimanded by their children for unsustainable practices, Rowdy Kind knew that children’s bath products are one of the worst culprits. It has therefore developed a range that is not only eco-friendly but also suitable for children.

The company itself was born after co-founder Kate Tilbury’s son asked her for a better, more ecological bath time solution. When they couldn’t find anything suitable, they decided they’d have to make it themselves. Today Rowdy Kind consists of a full range of body care products for kids available online and via more than 50 independent stores throughout the UK.

 

 

Products

Hair & Everywhere Bars are convenient, all in one shampoo and body bars. They are free of palm oil, sulphates, parabens and polyethylene glycols (PEGs). The bars tackle dirt whilst still being gentle on skin. Simply use the bar on your child from hair to toes, then just rinse like a traditional liquid. The Bars are available in a choice of scents including cherry-berry and tangerine. There is also a no colour or fragrance option.

Rowdy Kind also has a range of shampoo and conditioner bars. Free of sulphates, parabens and PEGs, they are formulated to be much gentler on children’s hair and scalps than hair care bars designed for adults. Options include a nourishing and detangling raspberry scented shampoo bar and a conditioner bar with coconut oil and mango butter.

The Coco-Nutty Skin Balm, meanwhile, is an alternative to liquid moisturiser and features coconut oil and cocoa butter. The brand also offers aluminium tins to store bars when not in use, along with other accessories to complete a plastic-free bath time.

 

 

Commenting is Kate Tilbury, co-founder of Rowdy Kind.

“We are delighted to launch our range of zero waste skin and hair care for kids. What lots of people don’t realise is that children need specially formulated bath products for their hair and skin. Adult versions of these kinds of products do exist but they can irritate children’s skin. Rowdy Kind’s range is gentle on skin whilst being tough on dirt and grubbiness.

“We’ve also taken special care to make sure the entire Rowdy Kind experience is 100% plastic-free, but beyond that, we’ve kept all packaging to the absolute minimum required to ship it to your home.

“We know so many people don’t actually recycle products used in the bathroom, as separating the rubbish is too much hassle. Our objective was to remove that element altogether. Rowdy Kind presents a total solution for a kid-friendly bath time, with as minimal impact to the planet as possible.”

For further information and wholesale enquiries contact katet@rowdykind.com. Alternatively, click here to visit the brand’s website.