B Corp schoolwear supplier Rowlinson Knitwear has rebranded to One+All. The rebrand reflects the firm’s commitment to sustainability as well as taking action for the greater good of everyone.
Now 100% employee-owned and the highest scoring B Corp in the North of England and Scotland, the schoolwear company has moved on from its legacy as a family-owned manufacturer of just knitwear. This is echoed in the new brand as Neil Ward, managing director of One+All, explains.
“Becoming a Certified B Corporation and 100% employee-owned indicated it was the right time to rebrand. Rowlinson Knitwear didn’t reflect us as a business anymore, we are so much more than knitwear now. One+All means something, it represents something, and it’s a brand name that carries a message. It’s a powerful tool for our customers too and will help them tell the story of our products and ethos.
“We want all our customers to instantly recognise that their schoolwear is from One+All. We hope rebranding helps our customers to grow their business. Telling the sustainability story behind every One+All garment is a message we believe will be equally welcomed by schools, parents and ultimately, students.”
We are proud to supply school uniform to the next generation whilst also taking care of future generations.
As well as being a B Corporation and employee-owned, One+All is an accredited Living Wage employer; a member of the Greater Manchester Good Employment Charter; a full member of the Ethical Trading initiative, and certified CarbonNeutral®.
Ward continues; “We’re purpose-led with a strong focus on our business being a collective force for good, so this has to be a clear part of our identity. Our new brand makes it clear to all our stakeholders that who we are is entwined with how we behave. This is reflected in the way we conform to the highest ethical standards and look after our colleagues, customers, suppliers and the planet at every step of our products’ journey. We are One+All.”
Donald Moore, chair of One+All, adds; “This rebrand marks the start of another really exciting chapter for our company. It demonstrates that we’re always aiming to do the right thing and that every single one of us counts, but we’ll always be stronger together.”
The company is bringing all its best-of-breed schoolwear brands – Performa, Woodbank and Courtelle – together under one meaningful identity; One+All Performa, One+All Woodbank and One+All Courtelle. One+All branding will be introduced from early July across the business. Made-to-order garments will reflect the new branding from September 2021 and all other garments from November 2021.
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