Russell Athletic is launching its first Eagle R campaign for the debut collection with young artist and influencer, KEDS, who appears as this season’s brand ambassador.

The new range, which includes premium sweats and T-shirts, reflects Russell Athletic’s commitment to supporting young creative talent; bringing in the next generation of fans to the brand. Made with a modern approach and strong athletic heritage, the high-end cotton capsule collection champions retro design.

To showcase the new Eagle R collection, the collaboration features a music video and lifestyle campaign for KEDS’ second single, ‘Our Time’.

 

 

The range for 8-16 years creates stand-out sporty styles to keep comfort, authenticity and utility top-of-mind.

High-quality fabrics are at the core of the Eagle R capsule collection. Capturing a premium design direction, it features heavyweight luxury cotton.

Classic colours embrace a vintage feel; Mars red and French blue add hints of vibrancy to navy, off white and grey, keeping for a clean aesthetic.

Rich details run throughout the range including the Eagle R signature logo badge. Flocking technique also adds dimension and texture to designs and elevates branding.

 

 

Meanwhile, a subtle embroidered miniature Eagle R adds understated detail. Key styles include the contrast raglan sweatshirt, raglan tee and also coordinating sweat sets.

Russell Athletic childrenswear is available in the UK and Europe through the brand’s European license partner, Brand Machine Group (BMG). BMG is working with strategic retail partners and independents.

Click here for further information on Brand Machine Group.