Purpose-led fashion brand Scamp & Dude has opened a permanent bricks and mortar retail flagship. Located on the vibrant high street of Marlow, Buckinghamshire, the 1,569 sq ft immersive retail space opened on 9 July to showcase the brand’s growing collection of stylish and responsible womenswear, accessories and childrenswear.

It is also a space to celebrate the power of community − something that sits at the very heart of Scamp & Dude − from ongoing charity campaigns and give back programmes to experiential events for the local community and loyal customers.

The store opening follows an intense growth period for Scamp & Dude and a new focus on the womenswear division, which recently launched into Liberty London. Womenswear now makes up over 90% of all brand sales.

Now into its sixth year, and with womenswear and community at the forefront of the business, the store opening also reflects the brand’s recent refresh. This includes a new logo and new brand slogan for the adult collection; ‘we’ve got your back’ will now sit alongside the brand’s original kids’ slogan, ‘a Superhero has my back’.

 

 

Scamp & Dude’s mission is to continually give back and help others when they need it the most.

Founded by Jo Tutchener-Sharp in 2016, Scamp & Dude was created after Tutchener-Sharp was separated from her children during a lengthy stay in hospital undergoing life-saving brain surgery. The experience led her to create a philanthropic business that continuously gives back.

Originally launching with kidswear and charitable products, Scamp & Dude was led by the slogan ‘a Superhero has my back’ to tell kids that someone is watching over them. Over the past five years, Scamp & Dude has donated over 5,000 Superhero Sleep Buddies and 6,500 Super Scarves to women with cancer and families of a child with cancer. This is an area of the business that will continue to drive the brand’s vision and core brand values.

 

 

Commenting is brand founder and CEO, Jo Tutchener-Sharp.

“I am incredibly proud to be taking this next step in our Scamp & Dude brand journey through the opening of our new flagship store, after our exponential growth in the business over the past five years. As our local town, Marlow means so much to us. We are hugely excited to bring our joyful world of Scamp & Dude to the already vibrant local high street and to welcome a community of new and existing customers.”

For further information on the brand, please click here.