As children return to school and the nation gets used to its ‘new normal’, established childrenswear brand Selfie Craft Co (formerly Selfie Clothing Co) is launching Face It, a new brand of stylish face masks for kids aged 4 to 16 years.

Designed in Newmarket by Selfie Craft Co, the Face It masks include a removable PM 2.5 activated carbon filter. They are 100% cotton and available in a variety of neutral and pastel shades. They also feature adjustable straps for fit and comfort. The moldable nose piece, meanwhile, is especially helpful for children who wear glasses.

Commenting is Gemma Treby, founder of Face It and Selfie Craft Co. “I find the concept of my children wearing face masks really quite uncomfortable, especially medical-style masks.

“But as it’s now considered important, we wanted to create a mask that is subtle instead of scary or overwhelming. These unique designs complement rather than dominate a child’s individual style and are super cool and comfy.”

 

 

Face It masks are supplied individually or as a collection in a choice of 10 different designs.

There are two collections available, both of which feature trend-focused patterns. The Whimsical Collection offers Rainbows, Pandas, Shooting Stars, Hearts and Eyelashes.

The Up Beat Collection comprises Neo, Smileys, Graffiti, Space and Skate. Each collection has a set of five masks and five PM 2.5 activated carbon filters. Both are also packaged in a gift box and wrapped in tissue paper.

“We have created a capsule wardrobe of face masks so children not only have a choice but can also complement their mask with their outfit,” concludes Treby.

For wholesale enquiries contact claire@selfiecraft.co.uk.

 

 

About Selfie Craft Co

The key motivation behind Selfie Craft Co is to enhance children’s creativity; providing activities that will boost their pride and sense of achievement.

2020 marks the company’s fourth year trading plus several new developments, including a rebrand from Selfie Clothing Co to Selfie Craft Co. This has allowed the business to diversify into areas beyond clothing.

A new, more user-friendly website is also in the pipeline, which will help serve the company’s growing overseas market. Finally, the brand is focusing on becoming more environmentally friendly, with all plastic removed from its new packing.