Selfridges has launched a new sustainability initiative, Project Earth, as a commitment to change the way we shop by 2025. The initiative builds on the industry-leading steps Selfridges has already taken over the last 10 years; placing sustainability at the heart of the business.

How Selfridges aims to help customers change the way they shop.

Firstly, by addressing the materials used in products. Also, by launching and exploring new retail models. For instance, repair and resell and engaging with teams, partners and customers to inspire a shift in mindsets.

 

 

Finally, by working closely with over 300 brand partners, with support from the Woodland Trust and WWF, Project Earth will kickstart with eight weeks of experiments, innovations and conversations dedicated to reinventing retail across all stores and online.

Selfridges is the first luxury department store to set tough material requirements as part of its commitment to a science-based Scope 3 carbon reduction target in goods and services.

Through Project Earth, Selfridges commits to:

• Materials – Ensure the most environmentally impactful materials used throughout the business come from certified, sustainable sources by 2025.
• Models – Pioneer new retail models and experiences making Selfridges synonymous with circularity, including repair, resell, refill and rental.
• Mindsets – Put longevity, creativity and sustainability at the heart of the business. Engage with teams, partners and customers to effect change.

 

 

Underpinning Project Earth is a broader commitment to Science Based Targets. Also, to achieve Net-zero carbon by 2050 in line with the Paris Agreement.

Commenting is Alannah Weston, Selfridges Group chairman. “For the last decade, we have taken ground-breaking steps to put people and planet at the heart of our business; embedding sustainability alongside creativity. Project Earth is not only our bold, new commitment to stretching environmental targets, it is about imagining new ways to do business within the next five years.

“Since Project Ocean in 2011, Selfridges has been focused on changing mindsets around sustainability; both inside our industry and in conversation with our customer. Out of the global pandemic has come an understanding of how fragile and complex our systems are. But also how our planet and people can benefit if we act collectively with a shared purpose.

“Now, more than ever, we must double down on our efforts to reinvent retail with sustainability at its heart. A way of working which is regenerative for humans and nature. Achieving our ambitions won’t be easy, but we are in a unique position to be able to work with our team members, partners and customers to co-create change and explore possibilities for a sustainable future.”

 

 

Also commenting is Anne Pitcher, global managing director of Selfridges Group.

“In a way we never could have predicted, the cycle of consumption has been broken by the pandemic; marking a moment of change in our customers to a more considered mindset and requiring us to set new expectations for retail. We firmly believe evolving the way we do business and supporting change in the way people shop is essential to building a more sustainable business.

“Selfridges has the platform to change how shopping is done wrapped up in the destinations, experiences and inspiration customers want from us. And the tough, stretching targets we have set ourselves underpin our commitment to change our business and our ambition to imagine and create a sustainable future for our customers.”