Playroom, the toy division at AIS, has appointed Sharan Sandhu as Junior Category Manager. Playroom offers a toy import programme exclusively to Members and annually hosts the INDX Toy & Gift show at its purpose-built facilities at Cranmore Park, the home of AIS. In her role, Sandhu will be working closely with Members and suppliers to drive profitability.

Welcoming Sandhu to the role is Rosie Marshall, Head of Toys and Children’s Gifts at Playroom. “Faz and I are thrilled to welcome Sharan to our team,” says Marshall. “She joins AIS with experience in supplier relationships and commercial understanding. With a background in fashion, she brings a fresh outlook and mindset.”

Sandhu adds: “I did have the pleasure of meeting many suppliers and some Members at Toy Fair. Many welcomed me there to the ‘baptism of fire,’ but my first week and Toy Fair were a success, and I am excited to be working in a new and exciting industry.”

The next edition of the INDX Toy & Gift show takes place on 3-4 September 2024. For further details please click here or contact Faz.Akhtar@play-room.uk.com.