Shëlk Wear, a sustainable childrenswear brand that creates clothing designed to last up to three times longer than conventional children’s clothes, is one of 12 creative businesses joining the London Made Me pop-up shop.
The London Made Me retail training and shop programme brings together creatives, makers and artists from the Mayor of London’s Creative Enterprise Zones to learn the ropes of high street retail before building and trading in their own collective retail store.
The aim is to give Londoners the skills, knowledge and real-life practical experience needed to establish and launch a successful shop, gallery, exhibition or pop-up space in their own high streets and local areas.
One shop. 12 London creative businesses. Eight weeks to launch a unique retail experience together.
This year the shop is based in the heart of the West End at 14 Carnaby Street, London W1F 9PW. Officially opening its doors on Saturday 2 December, coinciding with Small Business Saturday, the shop will trade throughout the festive period until 30 December 2023.
This year’s narrative is sustainability, with every business, artist and maker having their own innovative ways to operate in a climate-conscious way. Shëlk Wear will be launching its very first GOTS certified MagicGrow Collection alongside limited-edition artworks, homeware, ceramics, accessories and gifts.
The shop will also offer both locals and international visitors the chance to get creative. There will be a programme of interactive workshops and events, including in-store live art murals, creative artist nail salons, artist portrait sessions, screen-printing workshops, live podcasts and much more.
For further information, please click here.
Top image: @jamesojenkins
