Silver Cross has introduced a new initiative to support families in need whilst at the same time helping the environment. Continuing its ongoing partnership with Baby Basics UK, Silver Cross is launching a unique “donate to charity” option as part of its Premium Valet & Service initiative.

This option sees a customer’s used Silver Cross pram or stroller receive a full valet and service free of charge. Silver Cross will then pass it on to baby bank charity Baby Basics. Through the work of its 51 centres, Baby Basics will donate the pram or stroller to a family in need.

Commenting is Cat Ross, CEO of Baby Basics UK. “We’re so delighted to see Silver Cross launch their pram valet scheme with the generous option of customers donating their used prams and strollers to Baby Basics. Prams are built to last. This service from Silver Cross encourages families to reuse and recycle; a mission we are passionate about in our work.”

Also commenting is David Abbott, director of marketing at Silver Cross.

“As a nursery brand, everything we do is about future generations. Our products have always been designed to stand the test of time. Through our new charity donation initiative, Silver Cross customers will be able to support families in need across the country while also helping to protect the world we live in.”

Anyone wishing to keep their Silver Cross pram or stroller, either to reuse, resell or recycle, can still take advantage of the Premium Valet & Service. For a fee, they can book a service or valet – or both. They will then receive their pram or stroller back as good as new.

A Premium Valet & Service can be booked now by clicking here.