Simonetta Group is expanding Eleventy Junior’s international presence with a new dedicated corner at Harrods. This latest milestone forms part of the brand’s ongoing global growth strategy and comes at a particularly significant moment for Maison Eleventy, which recently celebrated its 20th anniversary.

“The opening of this dedicated space at Harrods represents an important endorsement of the international growth strategy we are pursuing across our brands,” comments Simonetta Group. “Partnering with a prestigious retailer such as Harrods further strengthens Eleventy Junior’s premium positioning within one of the world’s most renowned luxury retail destinations, while offering a brand experience that fully reflects Eleventy’s DNA and distinctive values.”

Located on the fourth floor within the Childrenswear Department, the new corner reflects Eleventy’s signature aesthetic through a clean, contemporary design featuring neutral-toned materials, soft textures and refined details that showcase the boys’ and girls’ collections. The result is a bright and welcoming environment, thoughtfully designed for the world of children.

“With this opening, Simonetta Group further enhances its presence within international luxury retail and reaffirms its ability to develop high-profile distribution projects across key global markets, which continue to be major drivers of the Group’s growth,” concludes Simonetta Group.