SmartMax, which offers colourful and safe magnetic toys for children, has scooped Platinum and Gold in the Loved by Parents Awards for one of its latest products, My First Totem. Furthermore, the toy took winning spots in three categories.

My First Totem received Platinum for ‘Best Construction Toy 1-3yrs’ and ‘Best Stimulative Toy 1-3yrs’. Also, Gold for the ‘Best Innovative Toy 2019’.

Having just hit the shelves, My First Totem is a real coup for SmartMax.

Launching in 2017, the ‘My First’ sets are now a bestselling range for the brand; allowing children age 1 year+ to explore the world of magnetism in a fun and safe way.

The creative ‘My First Totem’ set features eight colourful magnetic building blocks, with different sounds, styles and textures. Children can combine the sensory blocks to build the totem, or follow one of the 24 challenges on the cards provided.

Commenting is Karen Clarke, brand director for Smart Toys and Games. “We are over the moon for SmartMax to have won not one, but two awards at the Loved by Parents Awards.

“It is so great to get feedback from real parents and to hear that My First Totem is stimulating minds and helping little ones to get constructing.”

For trade enquiries contact uk@smart.be.

About SmartMax

SmartMax is an award-winning pre-school magnetic construction system. Products are safe and durable and made from high-quality materials. The magnets, meanwhile, are incredibly strong and can carry up to 60 times their own weight.

Each SmartMax magnetic bar features unique colour codes; the blue, green and purple bars attract while red, orange and yellow repel.

The giant parts are ideal for young children and allow them to easily create colourful structures.