Splash About, the award-winning global leader in the early years swimwear and learn-to-swim market, has acquired Bambino Mio, which has been at the forefront of the reusable nappy market for over 25 years.

Bambino Mio will operate as a sister brand to Splash About, leveraging its operational expertise, innovation and strong multi-channel distribution. With a shared ethos and complementary strengths, the deal strategically positions the brands to accelerate international growth and capture a greater share of the eco-conscious parenting market.

Splash About acquired Bambino Mio from administration in December 2024 and has spent eight months implementing a strategy to return the business to profitability.

Commenting is Group MD, Lesley Beach. “A deep dive financial diagnostic of the business identified the profit and loss drivers, which in turn resulted in a complete overhaul of the product range, returning to what Bambino Mio always did best: beautiful mix and match designs of eco-friendly, developmental products.

“We have taken this starting point but gone one step further, creating an improved technical spec at reduced cost prices. We are now confident this range of reusable nappies and potty training pants is best in class in their market category, and we will be unveiling our new collection to retailers attending the Kind + Jugend baby and toddler international trade fair in Cologne this September.”

Bambino Mio will showcase its most commercial collection to date at Kind + Jugend.

Highlights include improved designs and trend-led prints with mass market appeal; enhanced products with performance-led upgrades across both nappies and potty training pants; smarter packaging: simplified, recyclable, in-shelf ready formats for a stronger in-store presence; and sharper pricing, making the brand more competitive and accessible for families while still supporting healthy retail margins.

For wholesale enquiries contact info@splashabout.com or click here to visit Splash About’s website.