Splash About, the multi-award-winning early years swimwear brand, is celebrating its 20th birthday this month. An innovative pioneer of children’s swimwear, the company is credited with creating the first open flat baby wetsuit – a learn-to-swim jacket with adjustable buoyancy – plus many more.

Splash About has also championed reusable swim nappies and sustainability for two decades. Its flagship Happy Nappy is worn by thousands of babies worldwide every week – it’s insisted upon by swim schools globally, because it offers the best protection against unwelcome faecal leaks.

Commenting is Lesley Beach, MD of Splash About International

“Giving every child the safest and happiest start in the water, with a commitment to innovate and deliver genuine lasting value, underpins our ethos. We have stayed true to our goals and as a result have become a trusted global brand in the early years swim market.”

“During the past 20 years, Splash About has transitioned from a box-bedroom to a 30,000 sq. ft warehouse; we now sell in 50 countries, have EU and global distribution networks, and last year we opened operations and logistics centres in Australia and the USA. It’s been an incredible journey, but we’re not stopping yet. With sustainability coming more to the fore and advances in technology, we are only just getting started and can’t wait to see what the next 20 years have in store.”

Splash About’s Happy Nappy is insisted upon by 95% of swim schools in the UK

The company was instrumental in working with the government to develop the British Standards guidelines for Baby Swimming and wearing a reusable leak prevention nappy to keep pool water clean.

The Happy Nappy Duo went one step further in 2021 with its crypto-destroying technology. Not only does it ensure cleaner pool water for all swimmers, but it is the only swim nappy recommended by swim schools that can be worn without a disposable underneath. It is an eco-friendly solution and prevents thousands of disposables from ending up in landfill every week, where they can take up to 500 years to decompose.

Over the past 10 years alone, Splash About has received more than 250 awards from the UK parenting industry, with the vast majority Gold or Platinum accolades. Wins include receiving Gold for Mother & Baby’s Best Swim Product for five consecutive years.

In 2020, Splash About began supplying its range of swimwear and family fun water products to the UK leisure industry. It now supplies 85% of UK holiday parks, including Haven, Center Parcs, Away Resorts and Park Dean.

For wholesale enquiries, contact info@splashabout.com. Alternatively, click here to visit the Splash About website.